Last week I lamented about the lack of anything cool at the NAR Expo trade show. But, to be fair, there was an announcement made that went largely un-noticed, so I’d like to take this opportunity to tell you about it. The announcement was that the .REALTOR top level domain release is imminent. What this…
When it comes to generating more leads and sales, have you ever considered online videos as a potential marketing tool? Unfortunately, many agents still are not using online videos in their marketing funnels. Consumer video viewing has grown tremendously over the past few years, and it’s expected to continue. In fact, approximately 100 million internet…
One of the most powerful digital marketing methods in the modern era is email marketing. Email marketing has helped many real estate agents stay connected to prospects and clients simply by staying in touch with them on a regular basis. Email is no longer limited to desktop and laptop usage; most people today check their…
One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites. Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites. Trust me on this one,…
I was recently asked by an agent where she could find material to share on LinkedIn, Facebook and other social sites. My initial thought was “everywhere” but on further thought, I realized that even though shareable content IS everywhere, most agents are not aware of it or even how to share it. So, this week…
I recently posed a question on Facebook asking my friends what was the most baffling tech issue that they faced. The majority of the people that responded said that it was remembering their passwords. In my daily work with real estate agents, I find that we often spend an inordinate amount of time recovering lost…
You may be thinking that it is time to replace that aging computer. And, since back to school sales will be starting soon, it’s best to do your homework now so that you know what you want to buy before the sales start. If you are a Windows user, why not consider upgrading your computing…
Back in November 2011 I lambasted zipLogix (Maker of zipForms6) and Docusign for not having a solution for iPads that seamlessly integrated the two services. (You can read it here if you wish: https://realtytechbytes.com/shame-on-ziplogix-and-docusign) Recently I revisited creating contracts on the iPad since I was prompted to renew my annual subscription to the zipForms6 mobile…
Do I Really Need A Mobile Website? The latest stats are truly staggering. According to CBS news, there are more than 5 Billion cell phones in use worldwide, and about one billion of these are capable of connecting to the internet. In fact, there are more internet-connected mobile devices than there are desktop and laptops…
By now I am sure that you have a Facebook personal account. And, if you are serious about using the social networking giant in your business you also have at least one Facebook business page. Having a business page is no guarantee that you will get any business or leads though. You need to have…
