Why Real Estate Agents Should Consider Going All-In on Apple The overlooked advantage of using macOS, iOS, and iPadOS in perfect sync Most real estate agents run their businesses using a mishmash of devices—often a Windows PC at the office, an Android phone in their pocket, and maybe an old iPad floating around. And while…
How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…
Let me tell you a real story that might just change the way you connect to WiFi on your next vacation. Jennifer took a well-deserved trip to a beautiful five star resort in Maui. Like most of us, she settled into her room, pulled out her iPhone, and connected to the hotel’s free WiFi. No…
In real estate, the gap between agents who crush it and those who barely hang on often boils down to one simple thing: how they treat their CRM. Some see it as a glorified digital Rolodex. But the top agents? They see a gold mine—and they dig. There’s Gold in That Database Think about this:…
For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…
In today’s digital age, social media platforms like Facebook are powerful tools for staying connected. However, with the benefits of connectivity come new risks, and one of the most common scams making the rounds lately is Facebook cloning. In this scheme, scammers create fake profiles using someone’s name and publicly available photos to impersonate them.…
Creating a winning real estate marketing plan isn’t just for the big-shot agents with endless budgets—it’s for anyone looking to take their business to the next level. While your business plan is the foundation of what you do, outlining your goals, budget, and operations, your marketing plan is where the magic happens—it’s the “how” of…
If you want to be successful in real estate, there are several things you must master. It is not all about closing deals, but how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace. Effective communication, networking, and attention to detail will help build long-lasting…
You’ve got the leads and built your database… now what? Capturing leads is often the easy part. The real challenge? Converting them into clients. That’s where the magic happens—and yes, it takes time and patience. In real estate, leads are the lifeblood of a thriving business. But generating leads is not enough—you must nurture them…
2024 is almost ¾ gone! I know that many agents were derailed and distracted by the NAR settlement and that there is still ongoing concern about how we will operate going forward. But one thing is still constant: how to get more business! Here are 15 ideas on how to market yourself and your services,…
