The 2026 Squeeze Is Coming: Three Things Buyer Agents Better Get Right Welcome to 2026. The forecasts say modest rebound, not a boom. More transactions than 2025, but still payment-constrained buyers, stubborn sellers, and an industry that spent all of 2025 rewriting the rulebook—only to face whispers that some of those commission settlements might get…
While Everyone Else Is Eating Leftovers, Map Out Your 2026 Content Strategy I’m guessing you’re sitting on the couch in your PJs with Christmas cookies nearby. Am I right. Here’s the thing. This pause between Christmas and New Year’s. This is a strange little present. It’s a respite. Your phone is silent. Your clients are…
While 80% of Agents Let Their Database Go Cold, Here’s Your 14-Day Plan to Capture January Business Recent data shows 5% of people purchase a home within 12 months. The question isn’t whether your database will move—it’s whether they’ll call you when they do. Let’s talk about competitive advantage. Recent coaching research suggests only about…
Let me say what everyone’s thinking: blogging is dead. Nobody reads blogs anymore. And you know what? You’re right. Sort of. I mean, when’s the last time you woke up thinking, “You know what sounds great today? Reading a real estate agent’s blog!” Probably never. Your clients aren’t doing it either. They’re scrolling Instagram. They’re…
Why I’m Done With Goal-Setting Workshops (And You Should Be Too) Let me guess – your inbox is drowning in goal-setting workshops right now, right? “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing: How many times have…
Think about this. Fridge magnets, postcards, emails, reels, door hangers, even sponsoring the Little League team all have one job. They warm up the ground so you can earn a real conversation. The end goal is not awareness for its own sake. The end goal is a face to face meeting where trust gets built…
The Buyer-Agent Compensation Shift: What 2025 Demands of You A little over a year ago, I told a room of REALTORS®: “When a paradigm shifts, past success guarantees nothing. Everyone goes back to zero.” That was the day our MLS removed the field showing buyer-agent compensation. It wasn’t a rumor – it happened. And with…
Why Your Next Listing Needs a Floor Plan (and How to Deliver One in 15 Minutes) Think about this: buyers aren’t just browsing photos anymore—they’re evaluating fit and flow. Floor plans make that decision easy. A Big Move That Signals Where the Industry Is Headed NextHome just set a company-wide standard to include a floor…
$500 a Day for 90 Minutes? The Scam Targeting Real Estate Agents in a Slow Market When I tell agents to watch out for job scams, I’m not speaking in the abstract. I got one myself — and the market is slow enough right now that some people will read it and think, “Hmm… maybe.”
The One AI Tool I’d Bet On (and Exactly How Agents Can Use It to Automate Their Business) Every now and then, I find myself going down a rabbit hole—part curiosity, part research—for something I can bring back to help real estate agents work smarter. Recently, I asked a question that I think cuts right…
