Why Your Next Listing Needs a Floor Plan (and How to Deliver One in 15 Minutes) Think about this: buyers aren’t just browsing photos anymore—they’re evaluating fit and flow. Floor plans make that decision easy. A Big Move That Signals Where the Industry Is Headed NextHome just set a company-wide standard to include a floor…
The One AI Tool I’d Bet On (and Exactly How Agents Can Use It to Automate Their Business) Every now and then, I find myself going down a rabbit hole—part curiosity, part research—for something I can bring back to help real estate agents work smarter. Recently, I asked a question that I think cuts right…
If you’ve followed me for a while, you know I’m always looking for tools that make real estate easier, more profitable, and let’s be honest, a little more fun. Whether it’s a shiny new AI tool, a marketing platform, or a CRM that finally plays nice with your workflow, I’m constantly researching what’s out there…
Today, I want to address an age-old dilemma with a modern mindset: the art of successful lead generation in a world that’s increasingly driven by artificial intelligence. The Central Challenge: Successfully Finding, Nurturing, and Converting Leads. As seasoned real estate practitioners, we’re all too familiar with the paramount significance of having a consistent flow of…
We’re nearly a third of the way through 2025. If that feels hard to believe, I’m right there with you. I recently sat down and took a long, honest look at my own year-to-date performance—what’s been working, what hasn’t, and where I need to pivot to stay on track. And that got me thinking: if…
Each week, I look for inspiration in all kinds of places—conversations with agents, things I see online, and yes, even emails I get in my inbox. One of my favorite regular reads is the weekly email from Michael Montgomery over at Rev Real Estate School (https://www.revrealestateschool.com). His practical, no-nonsense approach to agent life always seems…
As a real estate professional, I hope that you are always looking for ways to stay ahead of the curve and improve your business strategies. These days, AI is not just a buzzword—it’s a game-changer. Let’s dive into some of the latest AI innovations that are transforming the real estate landscape. I poked around some…
For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…
So many AI tools are available today that it is becoming hard to keep up! Today, I used Perplexity.ai to research how to generate listing leads. What follows is the prompt that I used, along with its results. I have not edited the results since I want you to see what it can do. First,…
Capturing buyers’ attention with compelling property descriptions is essential. A well-written property description can mean the difference between a home sitting on the market for weeks or attracting multiple offers in days. With AI-powered tools like ChatGPT, real estate agents can now craft engaging, high-converting property descriptions in minutes. This post’ll explore how AI…
