Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Why Your CRM Needs Segmentation (and How to Do It Right)

A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…

Jerry Kidd

Stop Waiting, Start Winning: How to Build Your Real Estate Business

What separates successful agents from the rest? It’s not luck, charm, or even years of experience. The top-performing agents know one simple truth: waiting for business to come to you is a recipe for inconsistency. If you want to thrive in real estate, you need to stop waiting and start creating opportunities through proactive prospecting.…

Jerry Kidd

How to Create a Winning Real Estate Marketing Plan

Creating a winning real estate marketing plan isn’t just for the big-shot agents with endless budgets—it’s for anyone looking to take their business to the next level. While your business plan is the foundation of what you do, outlining your goals, budget, and operations, your marketing plan is where the magic happens—it’s the “how” of…

Jerry Kidd

How I Discovered AI and Became a Better User: My Journey with ChatGPT

In January 2023, I “discovered” ChatGPT, an AI that promised to revolutionize the way I worked, brainstormed, and solved problems. At first, I wasn’t sure how to use it effectively. Could it really help me craft marketing campaigns, write engaging blog posts, or teach me a new skill? I decided to find out, one query…

Jerry Kidd

10 Must-Read Books for Real Estate Agents who want to Stay Ahead of the pack

In the competitive world of real estate, one thing’s for sure: continuous learning is more than a strategy- it’s an absolute necessity. The most successful agents aren’t just great sellers; they are readers, innovators, and lifelong learners. Whether new to the field or looking to take your business to the next level, the right books…

Jerry Kidd

Stop Chasing Leads! Use These 5 Database Calls to Spark New Business

If you’re like many agents, you’re probably investing a lot of time (and money) trying to reach people who don’t yet know you. But what if I told you the real goldmine might be right under your nose? Reconnecting with people in your existing database—those who already know and trust you—can be a game-changer. A…

Real Estate Success Starts at the Office: Here’s Why

These days, the flexibility to work from anywhere has its perks, but there’s something to be said about the power of showing up at the office.  For real estate agents, coming into the office every day is more than just clocking in—it’s about creating opportunities, building relationships, and maximizing your potential. Whether you’re a seasoned…

Jerry Kidd

Want a great real estate business? Then you have to master these concepts!

If you want to be successful in real estate, there are several things you must master. It is not all about closing deals, but how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace.  Effective communication, networking, and attention to detail will help build long-lasting…