Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Why Some Agents Succeed. It’s Boring. That’s the Point. Part 4 of 5

Why Some Agents Succeed. It’s Boring. That’s the Point. Part 4 of 5 So far in this series we have covered two groups. The agent who is clearly failing. No pipeline, no runway, not enough conversations. The agent who is bogged down. Busy all day, broke all year. Now we get to the group everyone…

Jerry Kidd

Busy All Day. Broke All Year. Why Agents Get Bogged Down. Part 3 of 5

Busy All Day. Broke All Year. Why Agents Get Bogged Down. Part 3 of 5 Part 2 was for the agent who is clearly struggling. No pipeline. No runway. Not enough conversations. Now we get to the bucket I see the most. The agent who is working. They are not sitting on the couch eating…

Jerry Kidd

Why Real Estate Agents Fail. And How to Stop the Bleeding Fast. Part 2 of 5

Why Real Estate Agents Fail. And How to Stop the Bleeding Fast. Part 2 of 5 In Part 1, we talked about the “stats war.” Zero deals. Typical agent. Everyone arguing in the comments like it is the Super Bowl of spreadsheets. Here is the truth. The market does not care what the internet thinks.…

The Real Estate Stats Are Confusing. Here’s What They Really Mean.

The Real Estate Stats Are Confusing. Here’s What They Really Mean. If you have been in any real estate Facebook group lately, you have seen some version of this headline. “Most agents did zero deals.” Then you see another stat that says the “typical agent” did a bunch of sides. So which is it. Are…

Jerry Kidd

Why You’re Leaving Money on the Table (And How to Stop)

Why You’re Leaving Money on the Table (And How to Stop) Let me ask you something: how much time did you spend this week chasing cold leads? You know the drill—qualifying strangers from Zillow, following up on open house sign-ins from six months ago, nurturing leads that ghost you after the third email. It’s exhausting,…

Jerry Kidd

Compass + Anywhere just became one company. So… what now?

Compass + Anywhere just became one company. So… what now? If you’re a Compass agent, you felt the ground shift today, January 9, 2026. If you’re with a brand under the Anywhere umbrella (Coldwell Banker, CENTURY 21, Sotheby’s, Corcoran, ERA, Better Homes and Gardens, @properties, and more), you’re probably thinking: “Cool headline… but what does…

eal estate agent working on laptop with buyers in 2026, strategizing commission negotiations and buyer qualification for California real estate market

The 2026 Squeeze Is Coming: Three Things Buyer Agents Better Get Right

The 2026 Squeeze Is Coming: Three Things Buyer Agents Better Get Right Welcome to 2026. The forecasts say modest rebound, not a boom. More transactions than 2025, but still payment-constrained buyers, stubborn sellers, and an industry that spent all of 2025 rewriting the rulebook—only to face whispers that some of those commission settlements might get…

Real estate agent planning content strategy during week between Christmas & New Year

While Everyone Else Is Eating Leftovers, Map Out Your 2026 Content Strategy

While Everyone Else Is Eating Leftovers, Map Out Your 2026 Content Strategy I’m guessing you’re sitting on the couch in your PJs with Christmas cookies nearby. Am I right. Here’s the thing. This pause between Christmas and New Year’s. This is a strange little present. It’s a respite. Your phone is silent. Your clients are…

Jerry Kidd

How to capture business in 14 days!

While 80% of Agents Let Their Database Go Cold, Here’s Your 14-Day Plan to Capture January Business Recent data shows 5% of people purchase a home within 12 months. The question isn’t whether your database will move—it’s whether they’ll call you when they do. Let’s talk about competitive advantage. Recent coaching research suggests only about…

Jerry Kidd

The Un-Goal Setting Workshop: Why I’m Done Teaching Agents to Set Goals

Let me guess. Your inbox is drowning in goal-setting workshops right now. “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing. After 36 years of helping real estate agents build sustainable businesses, I’ve noticed a pattern. The agents…