Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

eal estate agent working on laptop with buyers in 2026, strategizing commission negotiations and buyer qualification for California real estate market

The 2026 Squeeze Is Coming: Three Things Buyer Agents Better Get Right

The 2026 Squeeze Is Coming: Three Things Buyer Agents Better Get Right Welcome to 2026. The forecasts say modest rebound, not a boom. More transactions than 2025, but still payment-constrained buyers, stubborn sellers, and an industry that spent all of 2025 rewriting the rulebook—only to face whispers that some of those commission settlements might get…

Real estate agent planning content strategy during week between Christmas & New Year

While Everyone Else Is Eating Leftovers, Map Out Your 2026 Content Strategy

While Everyone Else Is Eating Leftovers, Map Out Your 2026 Content Strategy I’m guessing you’re sitting on the couch in your PJs with Christmas cookies nearby. Am I right. Here’s the thing. This pause between Christmas and New Year’s. This is a strange little present. It’s a respite. Your phone is silent. Your clients are…

Jerry Kidd

How to capture business in 14 days!

While 80% of Agents Let Their Database Go Cold, Here’s Your 14-Day Plan to Capture January Business Recent data shows 5% of people purchase a home within 12 months. The question isn’t whether your database will move—it’s whether they’ll call you when they do. Let’s talk about competitive advantage. Recent coaching research suggests only about…

Jerry Kidd

The Un-Goal Setting Workshop: Why I’m Done Teaching Agents to Set Goals

Let me guess. Your inbox is drowning in goal-setting workshops right now. “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing. After 36 years of helping real estate agents build sustainable businesses, I’ve noticed a pattern. The agents…

Jerry Kidd

Stop Blogging. Start Building Your Content Engine. (Here’s How)

Let me say what everyone’s thinking: blogging is dead. Nobody reads blogs anymore. And you know what? You’re right. Sort of. I mean, when’s the last time you woke up thinking, “You know what sounds great today? Reading a real estate agent’s blog!” Probably never. Your clients aren’t doing it either. They’re scrolling Instagram. They’re…

Jerry Kidd

Early-bird pricing ends at midnight, Sunday, November 30th

Just a quick reminder that Early Bird pricing for The Un-Goal Setting Workshop ends at Midnight tonight (11/30/25). After Midnight on November 30th, the price goes from $147 to $197. The central question this workshop answers all day: “How can I feel confident and in control, even on my worst days?” Not just your good…

Jerry Kidd

The real reason you’re exhausted (and how to fix it)

Let me describe someone – see if this sounds familiar: You work 60+ hours a week. You hit some goals, miss others. You feel guilty on Sundays because you’re not doing “enough.” You’re exhausted. You question if you even belong in this business. Sound like anyone you know? Here’s what nobody tells you: You’re not…

Why you feel behind (even when you’re working harder than everyone else)

Quick question: Do you know any real estate agent who feels like they’re doing enough? I don’t either. We all feel behind. We all feel like we should be doing more. Working more hours. Making more calls. Posting more on social media. But here’s the thing that’s been bothering me: You can’t control interest rates.…

Jerry Kidd

Stop Feeling Guilty About “Not Working Enough” (Even When You Work 60-Hour Weeks)

Stop Feeling Guilty About “Not Working Enough” (Even When You Work 60-Hour Weeks) Let me ask you something honest: Do you ever lie awake Sunday night feeling guilty about not working “enough” that week? Even though you worked 50+ hours? Even though you showed houses, wrote contracts, and handled client calls? You still feel behind.…

Jerry Kidd

The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long)

The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long) Remember back in 2009 when I wrote about how you needed a smartphone? Some of you finally ditched that flip phone around 2014.  Well, we’re at another one of those moments—except this time, the gap between early…