Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company .
Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR.
Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.
Let me describe someone – see if this sounds familiar: You work 60+ hours a week. You hit some goals, miss others. You feel guilty on Sundays because you’re not doing “enough.” You’re exhausted. You question if you even belong in this business. Sound like anyone you know? Here’s what nobody tells you: You’re not…
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Quick question: Do you know any real estate agent who feels like they’re doing enough? I don’t either. We all feel behind. We all feel like we should be doing more. Working more hours. Making more calls. Posting more on social media. But here’s the thing that’s been bothering me: You can’t control interest rates.…
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Stop Feeling Guilty About “Not Working Enough” (Even When You Work 60-Hour Weeks) Let me ask you something honest: Do you ever lie awake Sunday night feeling guilty about not working “enough” that week? Even though you worked 50+ hours? Even though you showed houses, wrote contracts, and handled client calls? You still feel behind.…
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The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long) Remember back in 2009 when I wrote about how you needed a smartphone? Some of you finally ditched that flip phone around 2014. Well, we’re at another one of those moments—except this time, the gap between early…
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I’ve Used CRMs for 39 Years. Here’s What Actually Matters. 1986. Ronald Reagan was president. Top Gun was in theaters. And I was one of the first real estate agents in my market with a PC, a modem, and something called ACT 1.0. Most agents were still using Rolodexes and paper planners. I was building…
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The AI Feature You’re Ignoring That’s Stealing Your Listings Picture this: You just lost a $750K listing to an agent with half your experience. The seller said your presentation was good, but “the other agent just seemed more… current.” Want to know what they actually meant? Your listing photos looked like garbage compared to theirs.…
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Why I’m Done With Goal-Setting Workshops (And You Should Be Too) Let me guess – your inbox is drowning in goal-setting workshops right now, right? “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing: How many times have…
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3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)! Let’s face it: 2025 isn’t exactly a walk in the park for buyers. Mortgage rates remain sticky, affordability is tight, and first-time buyers are feeling the squeeze. But here’s the thing—every market has opportunities. Smart agents know where to look, and…
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This is the third and final part of our series on navigating today’s real estate reset. We’ve covered the mindset and the tools—now it’s time to focus on the skills. The market has changed, and so have client expectations. Agents who succeed now aren’t just staying busy—they’re getting sharper. Communication, specialization, and data-driven advising are…
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Some agents are still closing deals. Still getting referrals. Still showing up with energy and confidence—even in this market. What sets them apart usually isn’t luck or a secret lead source. It’s consistency. Daily habits are what separate agents who grind through the slowdown from those who quietly fade away. This isn’t about working longer…
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