Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Defend Your Commission by Mastering Your Real Estate Value Proposition

Recent developments in the business have sparked a lively discussion among major players. Rocket Mortgage’s announcement that it will be purchasing RedFin has brokerages and agents buzzing. James Dwiggins, C0-CEO of Nexthome, certainly sees this as a tipping point, citing Rocket’s potential to reduce transaction fees and reset consumer expectations, a direct challenge to traditional…

Jerry Kidd

How I Used AI to Uncover the Top Real Estate Trends for 2025

For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…

Jerry Kidd

10 of the Fastest Lead Generation Strategies

Starting out in real estate can be daunting, especially when it comes to generating leads quickly. To help new agents hit the ground running, here’s a detailed blog article outlining the top 10 fastest lead generation strategies ranked by speed, cost, and difficulty. Even if you’re a seasoned agent, let’s be honest—sometimes chasing leads can…

Jerry Kidd

7 Smart, Budget-Friendly Ways to Generate Real Estate Leads

Lead generation is the lifeblood of any successful real estate business, but it’s also one of the biggest challenges. Too many agents assume they need deep pockets to generate leads, relying on expensive ads, paid lists, or flashy marketing campaigns. Others expect leads to roll in effortlessly and get frustrated when that doesn’t happen. The…

Jerry Kidd

Use AI to write Irresistible Property Descriptions

Capturing buyers’ attention with compelling property descriptions is essential. A well-written property description can mean the difference between a home sitting on the market for weeks or attracting multiple offers in days. With AI-powered tools like ChatGPT, real estate agents can now craft engaging, high-converting property descriptions in minutes.   This post’ll explore how AI…

Jerry Kidd

Future Trends: The Next Frontier of AI in Real Estate

Artificial intelligence (AI) is shaking things up across industries, and real estate is no exception. From tools that predict market trends to chatbots that handle client questions, AI has already become a go-to resource for agents and brokers. But here’s the thing—we’re just scratching the surface. The next wave of AI advancements is set to…

Jerry Kidd

How Smart Agents Are Using ChatGPT to Save Time, Generate Leads, and Close More Deals

Let’s talk about the buzzword that’s got everyone intrigued and maybe a little nervous: AI. It’s no longer just for tech wizards or Silicon Valley startups. It’s here in the real estate world, ready to make your life easier—if you know how to use it. And here’s the thing: AI isn’t going to replace you…

Jerry Kidd

CES 2025: The Smart Home Revolution Every Real Estate Pro Needs to Know About

The Consumer Electronics Show (CES) is one of the world’s largest and most influential tech trade shows, showcasing cutting-edge innovations from global companies and startups alike. Held annually in Las Vegas, Nevada, CES typically takes place in early January and spans several days. Organized by the **Consumer Technology Association (CTA)**, the event attracts tech enthusiasts,…