The 5 AI Tools I Wish I’d Started Using Years Ago (And Why You Can’t Wait That Long) Remember back in 2009 when I wrote about how you needed a smartphone? Some of you finally ditched that flip phone around 2014. Well, we’re at another one of those moments—except this time, the gap between early…
I’ve Used CRMs for 39 Years. Here’s What Actually Matters. 1986. Ronald Reagan was president. Top Gun was in theaters. And I was one of the first real estate agents in my market with a PC, a modem, and something called ACT 1.0. Most agents were still using Rolodexes and paper planners. I was building…
The AI Feature You’re Ignoring That’s Stealing Your Listings Picture this: You just lost a $750K listing to an agent with half your experience. The seller said your presentation was good, but “the other agent just seemed more… current.” Want to know what they actually meant? Your listing photos looked like garbage compared to theirs.…
Why I’m Done With Goal-Setting Workshops (And You Should Be Too) Let me guess – your inbox is drowning in goal-setting workshops right now, right? “10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!” Yeah, mine too. And honestly? I’m exhausted just reading those subject lines. Here’s the thing: How many times have…
3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)! Let’s face it: 2025 isn’t exactly a walk in the park for buyers. Mortgage rates remain sticky, affordability is tight, and first-time buyers are feeling the squeeze. But here’s the thing—every market has opportunities. Smart agents know where to look, and…
This is the third and final part of our series on navigating today’s real estate reset. We’ve covered the mindset and the tools—now it’s time to focus on the skills. The market has changed, and so have client expectations. Agents who succeed now aren’t just staying busy—they’re getting sharper. Communication, specialization, and data-driven advising are…
Some agents are still closing deals. Still getting referrals. Still showing up with energy and confidence—even in this market. What sets them apart usually isn’t luck or a secret lead source. It’s consistency. Daily habits are what separate agents who grind through the slowdown from those who quietly fade away. This isn’t about working longer…
Some agents are just waiting for things to turn around. Others are adjusting—shifting their focus, tightening up their systems, and sticking with what works. If you’re wondering whether you’re built for this reset, there are a few signs that say yes. These aren’t just traits—they’re habits that keep agents active when others slow down. If…
The real estate business is going through a hard reset in 2025. It’s not just interest rates or inventory. It’s about who can adapt and who can’t. For years, the market was forgiving. Homes sold fast. Leads were easy. Many agents built careers in those conditions but never built the skills for tougher times. Now…
Think about this. Fridge magnets, postcards, emails, reels, door hangers, even sponsoring the Little League team all have one job. They warm up the ground so you can earn a real conversation. The end goal is not awareness for its own sake. The end goal is a face to face meeting where trust gets built…
