Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Three Tiny Shifts That Will Transform Your Real Estate Business

Each week, I look for inspiration in all kinds of places—conversations with agents, things I see online, and yes, even emails I get in my inbox. One of my favorite regular reads is the weekly email from Michael Montgomery over at Rev Real Estate School (https://www.revrealestateschool.com). His practical, no-nonsense approach to agent life always seems…

Jerry Kidd

The Real Reason Buyers Can’t Decide

Have you ever heard a buyer say, “There’s nothing out there!” despite knowing there are plenty of homes on the market? The truth is, if a buyer can’t find a home, it’s not the homes, inventory levels, or prices—it’s their expectations. Think about this: successful buyers aren’t magically discovering hidden listings. They’re just better at…

Jerry Kidd

Defend Your Commission by Mastering Your Real Estate Value Proposition

Recent developments in the business have sparked a lively discussion among major players. Rocket Mortgage’s announcement that it will be purchasing RedFin has brokerages and agents buzzing. James Dwiggins, C0-CEO of Nexthome, certainly sees this as a tipping point, citing Rocket’s potential to reduce transaction fees and reset consumer expectations, a direct challenge to traditional…

Jerry Kidd

How I Used AI to Uncover the Top Real Estate Trends for 2025

For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…

Jerry Kidd

10 of the Fastest Lead Generation Strategies

Starting out in real estate can be daunting, especially when it comes to generating leads quickly. To help new agents hit the ground running, here’s a detailed blog article outlining the top 10 fastest lead generation strategies ranked by speed, cost, and difficulty. Even if you’re a seasoned agent, let’s be honest—sometimes chasing leads can…

Jerry Kidd

7 Smart, Budget-Friendly Ways to Generate Real Estate Leads

Lead generation is the lifeblood of any successful real estate business, but it’s also one of the biggest challenges. Too many agents assume they need deep pockets to generate leads, relying on expensive ads, paid lists, or flashy marketing campaigns. Others expect leads to roll in effortlessly and get frustrated when that doesn’t happen. The…