When I started in real estate sales in June of 1986, one of the many pieces of advice I received was, “You have to list to last.” According to the old salts, you had to concentrate on obtaining listings to build a sustainable business.
I eventually realized that this was solid advice and pivoted from working with buyers as my primary source of income to finding sellers who wanted to sell.
Here it is 37 years later so that advice was just what I needed!
Today we have tools available that we could only dream about in the late 80s and early 90s. Finding people who wanted to sell required hard work, money, and time.
One of the tools available today is predictive analytics. You might be curious as to what that is, so here is a description:
Predictive analytics in real estate becomes a powerful ally for agents seeking sellers likely to sell within the next 90 days. Analyzing market trends, property age, neighborhood dynamics, and homeowner behavior can identify potential sellers on the verge of listing their properties. This targeted insight allows agents to proactively approach potential sellers, offering tailored services at the right time. It’s like having a finely tuned radar, zeroing in on opportunities, and enabling agents to connect with sellers before they even hit the market.
As it turns out, a few companies offer products that predict who will sell soon. Some go so far as to create and send mailers and social media posts and deliver qualified leads to you regularly.
Here is a table that you can check out. Be aware that this stuff is incredibly pricey! But most offer free trials and guarantees, making far more money than you will spend seems possible.
| Company | Best For | Pricing | Contact |
| Smartzip | Seller Leads | Starting at $350/month, around $1,000 per month on average | https://www.smartzip.com/ |
| Offrs | Highly qualified seller leads + lead conversion | $299/month for one ZIP code, $599/month for five ZIP codes | https://www.offrs.com/ |
| Likely.Ai | Distressed property leads + AI-generated copy | $89/month for 2,000 contacts, up to $599/month for 15,000 contacts | https://www.likely.ai |
| Top Producer’s Smart Targeting | All-in-one lead generation & CRM solution | Varies based on the number of users and market | https://www.topproducer.com/ |
Note: Pricing information may need to be more accurate and subject to change. Visit each company to get up-to-date information on what they offer and how they charge.
These companies offer predictive analytics services geared explicitly toward identifying potential seller leads. They utilize various data points such as neighborhood trends, property age, market conditions, and homeowner behavior to predict which properties will most likely be listed for sale.
So, if you hate prospecting but want more listings anyway maybe predictive analytics is the way for you!
