Why I’m Done With Goal-Setting Workshops (And You Should Be Too)

Let me guess – your inbox is drowning in goal-setting workshops right now, right?

“10X Your Production!” “Crush Your Goals!” “Hit Your Biggest Year Ever!”

Yeah, mine too. And honestly? I’m exhausted just reading those subject lines.

Here’s the thing: How many times have you set ambitious goals only to feel like a complete failure by March? How often have those carefully crafted vision boards gathered dust while you scrambled just to keep your head above water?

I’ve been training real estate agents for 39 years. I’ve watched this cycle repeat itself every single January. And I’m calling it – the entire goal-setting framework is broken.

The Problem Nobody Talks About

You can’t control interest rates. You can’t control housing inventory. You can’t control whether buyers and sellers are motivated or just window shopping.

Yet traditional goal-setting asks you to commit to specific numbers – “I’ll close 30 deals this year!” or “I’ll hit $500K in GCI!” – in an environment where you control almost nothing.

The result? Chronic stress. Constant anxiety. That nagging voice in your head saying you’re never doing enough – even when you’re working 60-hour weeks.

Think about it: When a deal falls apart at 4:55pm on Friday, when you’re running on four hours of sleep, when life is demanding your attention and motivation is at absolute zero… what happens to those ambitious goals you set in January?

They become just another source of guilt.

The Question That Changes Everything

I started asking agents a different question:

“What can you stick to – even on your worst day?”

Not your best day when you’re crushing it and motivation is sky-high. Your WORST day.

When deals fall apart. When you’re exhausted. When you’re questioning if you even belong in this business. When everything feels hard.

What can you STILL do?

This question is everything. Because here’s the uncomfortable truth nobody wants to say out loud: Your success isn’t built on perfect days. It’s built on showing up consistently – especially on the worst days.

Why I Created the Un-Goal Setting Workshop

I’m tired of watching talented agents burn out from unsustainable goal-setting practices.

I’m tired of seeing agents hit their numbers but still feel empty, stressed, and ready to quit.

I’m tired of the hamster wheel.

So I created something different. Something that actually works for real estate agents who are tired of the BS.

It’s called The Un-Goal Setting Workshop – and it completely flips the script on everything you’ve been taught about business planning.

This Isn’t Another “Work Harder” Pep Talk

This workshop is NOT:

• Another “10X your production” motivational fest
• Going to tell you to hustle harder (you’re already exhausted)
• A pitch for coaching or courses
• One-size-fits-all solutions from some guru

This workshop IS:

• Building systems that work on your WORST days (not just your best)
• Designing a business that fits YOUR life (not Instagram’s version)
• Getting brutally honest about what’s working vs. what’s keeping you busy
• Creating sustainability over intensity
• Practical tools you’ll actually use

We’re going to:

• Audit your business and cut the BS that isn’t working
• Design your ideal business day based on YOUR energy (not some guru’s morning routine)
• Build four core systems that are “worst-day proof”
• Define your “Minimum Viable Week” – the 3 activities you’ll do no matter what
• Reframe success on your own terms (radical, I know)

Here’s What’s Happening

The Un-Goal Setting Workshop
Tuesday, December 10th, 2025
9:00 AM – 4:00 PM
Stonecastle Mortgage, 370 Diablo Road, Suite 101, Danville, CA

Limited to 12 agents. (This is hands-on, not a lecture hall.)

What’s included:

• Full-day intensive (6 sessions)
• Comprehensive 100+ page workbook
• Coffee & refreshments
• 90-day follow-up resources
• Accountability partner matching

Investment:

• Early Bird: $147 (Save $50 – Ends November 30th)
• Regular Price: 197

Risk-Free: Attend the full workshop. If you don’t think it was worth it, I’ll refund your money within 7 days. No questions asked.

This Is For You If…

You’re tired of the goal-setting hamster wheel. You’ve felt like a failure despite working 60-hour weeks. You’re ready to build something sustainable instead of constantly chasing arbitrary numbers.

You want systems, not superhuman discipline. You want a business that energizes you instead of exhausting you.

This is NOT for you if: You’re looking for a motivational pep talk, want “10X” strategies, or aren’t willing to be brutally honest with yourself about what’s actually working in your business.

One More Thing

If you’re coming to this workshop hoping I’ll tell you how to close 50 deals next year, you’ll be disappointed.

If you’re coming because you’re tired of the hamster wheel, exhausted from goal-setting that doesn’t work, and ready to build something sustainable, you’re in the right place.

Register now—grab the early-bird rate before November 30th.

Up your game. Finish strong.

Jerry

P.S. – Got questions? Email me at Jerry@JerryKidd.com or call (925) 876-8324. I’m happy to talk about whether this is right for you.