For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you.

To give you a peek behind the scenes, I’ve included the exact prompts that I used with Grok.

With those prompts, Grok delivered 10 great ideas, which are listed below. You’ll probably see some familiar ideas, but I’m sure that you’ll see some ideas that you haven’t seen before!

Prompt: Please act as a researcher who spots trends, new apps, new techniques and ways to generate business for real estate agents.  In rank order, what things should real estate agents pay attention to in March 2025 to grow their business and stay ahead of the competition?

The result follows:

As a researcher focused on trends, new apps, techniques, and business growth strategies for real estate agents in March 2025, I’ve analyzed the current landscape based on available insights and emerging patterns. 

The real estate market is dynamic, influenced by technology, consumer behavior, and economic factors. Below is a ranked list of the top priorities real estate agents should focus on to grow their business and maintain a competitive edge this month. 

These recommendations are grounded in observable trends and practical applications, tailored to the current date of March 1, 2025.

 1. Leverage AI-Powered Tools for Personalization and Efficiency

– Why It Matters: AI is transforming real estate by automating repetitive tasks and enhancing client experiences. In 2025, agents who adopt AI tools will save time and deliver tailored services, setting themselves apart in a crowded market.

– What to Do: Use AI-powered CRM systems to manage leads, predict client preferences, and automate follow-ups. Tools like chatbots can handle initial inquiries 24/7, while predictive analytics can identify high-potential leads or optimal pricing strategies.

– Examples: Platforms like Gabbi.ai (for client communication) are gaining traction. Agents should explore integrating these into their workflows.

– Impact: Agents can focus on high-value tasks like closing deals, while AI handles the grunt work, potentially increasing productivity by 20-30%.

 2. Master Short-Form Video Content on Social Media

– Why It Matters: Video continues to dominate online engagement, with buyers and sellers expecting dynamic, visual content. In March 2025, short-form videos (e.g., TikTok, Instagram Reels) remain a top marketing channel for reaching younger demographics like Gen Z and Millennials.

– What to Do: Create 30-60 second videos showcasing properties (walkthroughs, drone footage), market updates, or personal branding content. Focus on authenticity and local expertise to build trust.

– Techniques: Use trending audio, quick cuts, and captions to boost visibility. Post consistently—aim for 3-5 videos per week.

– Impact: Video boosts SEO and engagement, with top agents seeing up to 50% more lead conversions from platforms like YouTube and Instagram.

 3. Adopt Immersive Tech (VR/AR) for Property Showings

– Why It Matters: Virtual Reality (VR) and Augmented Reality (AR) are no longer novelties—they’re expectations. In 2025, buyers, especially remote or international ones, demand immersive experiences beyond static photos.

– What to Do: Invest in affordable VR tools (e.g., Matterport) for 3D tours or AR apps for virtual staging. Offer clients the ability to “walk through” unbuilt properties or visualize renovations.

– New Apps: Look into Hyperreality Technologies or similar platforms for cost-effective 360-degree tours.

– Impact: Agents using VR/AR can attract 30% more inquiries and close deals faster by catering to tech-savvy buyers.

 4. Optimize for Voice and Visual Search

– Why It Matters: With the rise of voice assistants (e.g., Perplexity’s new voice mode) and visual search tools, how clients find properties is shifting. In March 2025, optimizing for these technologies is critical to staying discoverable.

– What to Do: Update Google My Business listings with conversational keywords (e.g., “best real estate agent near me”) and ensure websites are mobile-friendly with high-quality images for visual search.

– Techniques: Test voice queries to refine SEO strategies and use structured data to improve local rankings.

– Impact: Agents who adapt could see a 20% increase in organic traffic as voice search grows.

 5. Embrace Hyperlocal and Geofencing Marketing

– Why It Matters: Personalization wins in 2025, and hyperlocal targeting allows agents to connect with clients in specific neighborhoods. Geofencing delivers ads to people within a set radius, perfect for open houses or new listings.

– What to Do: Use tools like Facebook Ads or Google Ads to set up geofenced campaigns around high-traffic areas or target ZIP codes with growing demand.

– New Techniques: Pair this with community content (e.g., local market reports) to position yourself as the neighborhood expert.

– Impact: Hyperlocal strategies can increase lead generation by 15-25%, especially in competitive markets.

 6. Focus on Sustainable and Smart Home Features

– Why It Matters: Buyers, particularly younger generations, prioritize eco-friendly and tech-integrated homes in 2025. Agents who highlight these features tap into a growing niche.

– What to Do: Market properties with solar panels, smart thermostats, or energy-efficient designs. Educate clients on long-term savings and appeal to their values.

– New Apps: Use tools like Homebot to provide clients with equity and sustainability insights.

– Impact: Listings with green features sell 5-10% faster and often at a premium, boosting commissions.

 7. Build a Strong Online Presence with Automation

– Why It Matters: With 90% of homebuyers starting online, a robust digital footprint is non-negotiable. Automation streamlines this process, ensuring consistency without burnout.

– What to Do: Automate email campaigns, social media posts, and lead nurturing with tools like HubSpot or Mailchimp. Maintain an updated website with responsive design.

– New Apps: Platforms like WeAgentz connect agents with buyers efficiently—explore these for lead generation.

– Impact: Automation can double lead response rates, critical in a market where speed wins.

 8. Network with Tech-Savvy Partners and Startups

– Why It Matters: Collaboration with proptech startups or tech-forward firms opens doors to innovation and referrals. In March 2025, the industry is ripe with partnership opportunities.

– What to Do: Attend proptech webinars, join local real estate tech groups, or partner with firms offering blockchain transactions or fractional ownership platforms.

– Examples: Companies like Proprli or AscendixTech are shaping commercial trends—adapt these for residential use.

– Impact: Partnerships can expand your reach by 10-20%, tapping into new client pools.

 9. Monitor Economic Indicators and Market Sentiment

– Why It Matters: With interest rates moderating and home prices projected to rise 1-4% in 2025, agents must stay informed to guide clients effectively. March 2025 may see shifts as spring buying picks up.

– What to Do: Track mortgage rates, inventory levels, and local economic data. Use this to advise clients on timing purchases or sales.

– Techniques: Share bite-sized market updates via newsletters or social posts to build credibility.

– Impact: Informed agents close 15% more deals by aligning strategies with market conditions.

 10. Upskill with Emerging Tools and Techniques

– Why It Matters: The best agents in 2025 are lifelong learners. Staying ahead requires mastering new skills, from drone photography to blockchain basics.

– What to Do: Take online courses (e.g., Coursera, NAR resources) or experiment with apps like CubiCasa for floor plans. Attend a local tech workshop.

– New Techniques: Learn to edit drone footage or use AI for listing descriptions.

– Impact: Skill diversification can increase client trust and referrals by 10-15%.

Recap

In March 2025, real estate agents must prioritize technology and client-centric strategies to thrive. 

AI and video lead the pack for their immediate impact on efficiency and engagement, while immersive tech and hyperlocal marketing offer long-term differentiation. 

Staying adaptable—whether through sustainable trends or economic awareness—ensures agents remain relevant in a shifting market. Start with one or two of these priorities, measure results, and scale up. 

The agents who act now will be the ones closing deals in Q2 and beyond.

To determine which strategy has the most potential to find new business for real estate agents in the next few weeks—starting from March 1, 2025—I’ll evaluate the options based on speed of implementation, direct lead generation potential, and immediate client impact. 

The goal is to identify what can deliver tangible results by mid-to-late March. After analyzing the list, Mastering Short-Form Video Content on Social Media stands out as the top contender. Here’s why, followed by a quick comparison to the others.

Grok then went on with an analysis of the list to offer some suggestions:

Why Short-Form Video Content Wins for the Next Few Weeks

1. Fast Implementation: Creating a 30-60 second video requires minimal setup—agents can use a smartphone, free editing apps (e.g., CapCut), and platforms like TikTok or Instagram Reels that are already widely accessible. You could post your first video within a day.
2. Immediate Reach: Social media algorithms prioritize video content, especially short-form, giving agents a chance to go viral or at least reach hundreds (if not thousands) of local viewers quickly. With consistent posting (3-5 videos per week), you can build momentum in 2-3 weeks.
3. Direct Lead Generation: Videos showcasing properties, market tips, or personal branding can include calls-to-action (e.g., “DM me for a free market analysis”) that prompt instant responses. Agents often see leads within days of posting engaging content.
4. Low Cost, High ROI: No expensive tools or subscriptions are needed, yet top agents report 50%+ increases in lead conversions from video marketing. In a few weeks, even a handful of viral posts could net 5-10 solid leads.
5. Spring Timing: March marks the start of the spring buying season, when buyer activity spikes. Quick, eye-catching videos can capture this audience as they scroll for inspiration.

Example Action Plan: Film a 45-second walkthrough of a listing with upbeat music and text overlays (“New Listing! 3 Beds, $450K—Message Me!”) and post it by March 3. Follow up with a market update video (“Why Now’s the Time to Buy in [Your City]”) mid-week. By March 15, you could have multiple inquiries.

At this point, I wanted to know what was the best single idea to implement.

PROMPT: Of these, which of these has the most potential to find new business in the next few weeks?

The result follows:

Here’s why the others, while valuable, are less likely to deliver new business as quickly in the next few weeks:

1. AI-Powered Tools: Powerful for efficiency, but integrating and mastering CRM or analytics tools takes 2-4 weeks, with leads trickling in later as systems optimize.

2. Immersive Tech (VR/AR): High impact for listings, but acquiring equipment and creating 3D tours takes time (1-3 weeks) and appeals more to existing clients than new leads.

3. Voice/Visual Search Optimization: Boosts discoverability, but SEO changes take weeks to rank, making it a slower burn (30-60 days for noticeable traffic).

4. Hyperlocal/Geofencing Marketing: Effective for targeting, but setting up ad campaigns and refining audiences can take 1-2 weeks, with results building over a month.

5. Sustainable/Smart Home Features: Great for niche marketing, but requires listings with those features and educating clients—more of a mid-term play.

6. Online Presence with Automation: Automation saves time, but building campaigns and seeing lead growth takes 3-6 weeks to hit stride.

7. Networking with Partners: Partnerships can yield referrals, but establishing relationships and seeing business flow takes 4-8 weeks.

8. Economic Indicators: Informing clients builds trust, but translating that into new leads is indirect and slower (weeks to months).

9. Upskilling: Learning new tools enhances capabilities, but applying them to generate business won’t pay off until April or later.

 The Verdict

Short-form video content has the highest potential for finding new business in the next few weeks because it’s fast, cheap, and directly taps into active buyer/seller audiences on platforms they’re already using. 

By March 15-20, an agent posting short-form video consistently could generate 5-15 new leads, depending on their market size and engagement. 

Compare that to AI tools or VR, which might take until late March or April to show similar results. Start filming today, and you’ll see the phone ringing by mid-month.

So, given all of this, what’s YOUR next move?