If you want a solid online presence with more activity on the professional front, LinkedIn is the best place to start.
When you communicate with your followers, you are communicating with the first level connections who serve as a powerful force when it comes to spreading the word about you.
You are also likely transmitting to a handful of your current clients, as well as potential clients who are following you on the site.
Here are some benefits of using LinkedIn for business:
Lead Generation – LinkedIn opens the doors for networking as long as your profile and Company Page are optimized and active. Posting unique and relevant content on a regular basis will result in more people finding you amongst the crowd.
Increased Exposure – Having a LinkedIn Company Page is one more way to gain attention for your business. Not only will this bring more prospects, but it will also help to send more traffic to your website.
Higher Level of Credibility – LinkedIn is a great place to show off your business and gain trust amongst clients and prospects. One feature that helps is the “Recommendations” feature. The more recommendations you have from past customers and clients, the more of an opportunity you have to generate more serious leads and sales.
Show Off Your Accomplishments – Another way to build trust with potential clients is to display your achievements and portfolios right on your profile. This will give everyone a birds-eye view of exactly what you have to offer.
Filtered Search Results – Generating sales effectively means reaching your clients effectively. LinkedIn makes this easy by offering a very thorough series of advanced search options that you can use to hone in on your target demographic with exacting precision.
It is worth noting that some of the most advanced search tools are only available for premium members who pay for the privilege. This powerful, efficient indexing, however, can often pay for itself if it is used effectively.
Quality Business Connections – The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself, who are similarly looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.
The connections that you make on LinkedIn are noticeably more effective than those that you could get by cold calling or even references. This is thanks to LinkedIn’s meaningful use of information and to the people and brands the service has attracted so far.
I hope that you have found the series of articles on LinkedIn to be helpful. If you would like some help on implementing any of the ideas you picked up from this series, please feel free to get in touch!
