This week I have a broad mix of articles by others that I think you should take the time to read. Any one of these could make the difference between finishing the year strong or finishing it far back in the pack. In any market right now we have a large group of agents chasing a diminishing number of transactions.
There is an old truism in real estate that states “as goes California, so goes the nation”. Over the past 36 years I’ve found that to be true more often than not, so no matter where you live and work, this article from the California Association of REALTORS® will be valuable to you.
Because of what I gleaned form the article, I found some other articles that will help you generate more business, because with high interest rates and decline sales numbers, you really need to up your prospecting game! Read it here: https://www.car.org/marketdata/marketminute
REALTOR® Magazine distilled some information on the best days and times to post on social media in order to gain the most engagement. You can read this short article here: https://magazine.realtor/technology/feature/article/2022/06/best-times-for-social-posting
Now that you know when to post, you might want to know what to post. This post is from Hootsuite, an industry leader in social media, in all industries. Read the article here: https://blog.hootsuite.com/social-media-content-creation/
Are you using LinkedIn to generate business? If not, you might want to reconsider. Take a look at this article which will show you how to maximize LinkedIn with Real Estate LinkedIn Pages: Quick Branding Tips. Read it here: https://realtybiznews.com/real-estate-linkedin-pages-quick-branding-tips/98772077/
Have you heard about AI (artificial intelligence)? If not, you will! AI is being adapted to help people make sense out of large amounts of data to draw conclusions that can be helpful to business. In the case of real estate, this article will show you how predictive analytics and AI can be used to maximize the results from a real estate farm. Read it here: https://www.rismedia.com/2022/06/20/new-approach-real-estate-farming/
That’s it for this week. I hope that took the time to check out these articles. If you didn’t, one of your competitors surely will!
