The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead.
Each year, NAR compiles the survey results into a comprehensive report, made available during its Annual Convention. For those who prefer a quick overview, NAR provides a free highlights document, and this year is no exception! Click here to download the Highlights PDF
If you want to dive deeper into the data, you can purchase the full report here: Click here to purchase the 2024 NAR Profile of Home Buyers and Sellers
What’s Covered in the Report?
This comprehensive study tackles key questions, including:
– Who are today’s home buyers and sellers?
– Do they use the services of a REALTOR®?
– What challenges are holding potential buyers back?
– What do buyers value most when choosing an agent?
– What role does the internet play in the process?
This data is invaluable for planning your strategies for the coming year.
Why This Matters Now
The cutoff date for this year’s survey was June 30th, meaning the impact of the August 17th settlement changes wasn’t factored in. Comparing this year’s findings to next year’s will be particularly revealing, especially for buyer-side transactions. Sellers, too, will likely see evolving trends worth monitoring.
Take Action
Don’t miss out on this opportunity to refine your business strategy with real, actionable insights. Start by downloading the free highlights or purchasing the full report. Then, assess how these trends impact your local market. The better informed you are, the more effectively you can position yourself to succeed in 2025 and beyond.
