2024 is almost ¾ gone! I know that many agents were derailed and distracted by the NAR settlement and that there is still ongoing concern about how we will operate going forward.
But one thing is still constant: how to get more business!
Here are 15 ideas on how to market yourself and your services, and we complete 2024!
1. Website optimized for mobile: It’s crucial to have a professional, user-friendly site that works similarly well on mobile devices. Your website should include listings, informational resources for buyers/sellers, and all contact information.
2. Implement email marketing: Use email to nurture leads and stay in contact with previous customers. Make every email valuable in its own right.
3. Content Marketing Strategy: Use blogging, article creation, and e-book development, among other methods, to demonstrate your expertise and provide helpful information to prospects. Leverage this content on your website to enhance your SEO.
4. Leverage Facebook, Instagram, Twitter, and Pinterest through relevant listings, information about the local area, and engaging with your audience.
5. Employ high-quality visuals: Use professional photography and videography for listings. Consider drone footage and virtual tours, too.
6. Do local SEO: Focus on ranking for local keywords and optimize your profile on Google My Business.
7. Run targeted paid advertisements: Use Google Ads and Facebook Ads targeting options to reach potential clients.
8. Showcase Testimonials: Highlight positive reviews of past clients on your website and profiles.
9. Create valuable lead magnets: Offer items in exchange for contact information, such as neighborhood guides, home buying/selling checklists, or market reports.
10. Use video marketing: Make videos of listings, neighborhood tours, client testimonials, and educational information.
11. Network and form partnerships: Network with local businesses and other professionals related to your trade.
12. Virtual events: Host webinars, online workshops, or virtual open houses.
13. CRM implementation: Employ customer relationship management software to track leads and cultivate client relationships.
14. Personalize your marketing: Address target markets with specific messaging and offerings.
15. Get into technology: Learn new, up-and-coming technologies such as virtual reality, AI chatbots, or blockchain for real estate transactions.
The key is finding a cohesive, multi-channel approach, continuously adding value to an audience, and measuring to optimize over time. Digital marketing allows for a more targeted, data-driven approach than traditional methods. And be consistent!
