In today’s fast-paced real estate market, standing out from the crowd requires more than just traditional skills and networking; it demands a mastery of modern technology. 

As the industry continues to evolve, artificial intelligence (AI is becoming an indispensable tool for real estate agents looking to gain a competitive edge. From automating mundane tasks to providing insightful analytics and personalized customer experiences, AI-powered tools are revolutionizing how agents operate. 

But with many options available, how do you choose the right tools for your needs? In this blog post, I’ll delve into 15 AI-powered tools that are making waves in the real estate industry. 

Whether you’re a seasoned agent or a newcomer looking to make your mark, these tools offer a range of functionalities designed to streamline your workflow, enhance customer engagement, and, ultimately, boost your sales.

The Must-Have Tools

1. Zillow Premier Agent

• What It Does: This tool uses AI to match you with buyers and sellers based on location, property type, and other factors.  
• Cost: Varies  
• Learn More: Zillow Premier Agent – https://premieragent.zillow.com/
• Why It’s Worth It: Zillow Premier Agent takes the guesswork out of finding clients, making it easier for you to focus on closing deals.

2. Offrs

• What It Does: Offrs employs predictive analytics to identify homeowners who are likely to sell soon.  
• Cost: Starts at $200/month  
• Learn More: https://offrs.com/ 
• Why It’s Worth It: Imagine knowing who’s likely to sell before they even list. Offrs gives you that edge.

3. Structurely

• What It Does: Structurely features an AI chatbot named “Holmes” that qualifies leads for you.  
• Cost: Starts at $179/month  
• Learn More: https://www.structurely.com/
• Why It’s Worth It: Let Holmes handle initial interactions, freeing you to focus on more qualified leads.

4. KvCORE

• What It Does: This platform uses AI to automate behavioral-based lead nurturing.  
• Cost: Starts at $499/month  
• Learn More: https://insiderealestate.com/kvcore/  
• Why It’s Worth It: KvCORE takes the manual labor out of lead nurturing, letting you focus on building relationships.

5. Revaluate

• What It Does: Revaluate sifts through data to identify high-quality leads who are likely to move soon.  
• Cost: Starts at $199/month  
• Learn More: https://revaluate.com/  
• Why It’s Worth It: Stop chasing cold leads. Revaluate helps you focus on the ones that are actually worth your time.

6. Riley

• What It Does: Riley qualifies leads through text messages.  
• Cost: Starts at $149/month  
• Learn More: https://getrileynow.com/ ( Might be slow to load)
• Why It’s Worth It: Riley’s AI-powered concierge ensures you only spend time on leads that are ready to take action.

7. First.io

• What It Does: First.io analyzes your network to identify contacts most likely to move in the near future.  
• Cost: Starts at $399/month  
• Learn More: https://www.first.io/  
• Why It’s Worth It: Your next client could be someone you already know. First.io helps you find them.

8. Curaytor

• What It Does: Curaytor is an all-in-one marketing platform that uses AI to create targeted ads and email campaigns.  
• Cost: Starts at $625/month  
• Learn More: https://www.curaytor.com/  
• Why It’s Worth It: Stop guessing what marketing will work. Curaytor uses data to guide your efforts.

9. Chime

• What It Does: Chime is a CRM that uses AI for lead generation, tracking, and follow-ups.  
• Cost: Starts at $499/month  
• Learn More: https://chime.me/  
• Why It’s Worth It: Chime automates the tedious parts of client management, letting you focus on relationship-building.

10. 10. Skyler360

• What It Does: Skyler360 automates inquiries, appointment scheduling, and lead nurturing.  
• Cost: Starts at $199/month  
• Learn More: https://skylerai.com/real-estate/  
• Why It’s Worth It: Skyler360 is like having a personal assistant who never sleeps, ensuring you never miss an opportunity.

11. 11. RealScout

• What It Does: RealScout provides AI-driven property alerts and buyer data.  
• Cost: Starts at $39/month  
• Learn More: https://www.realscout.com/  
• Why It’s Worth It: RealScout helps you match listings to buyers more effectively, making you the go-to agent for finding dream homes.

12. 12. Zurple

• What It Does: Zurple automates follow-up emails and texts based on lead behavior.  
• Cost: Starts at $399/month  
• Learn More: https://zurple.com/  
• Why It’s Worth It: Zurple ensures that you’re always sending the right message at the right time.

13. 13. Spacio

• What It Does: Spacio is a digital open house solution that captures and nurtures leads.  
• Cost: Starts at $25/month  
• Learn More: https://spac.io/
• Why It’s Worth It: Make your open houses work harder for you. Spacio captures visitor info and helps you follow up effectively.

14. 14. RealGeeks

• What It Does: RealGeeks offers an AI-powered CRM that helps agents manage leads, track client interactions, and automate follow-ups.
• Cost: Starts at $249/month
• Learn More: RealGeeks
• Why It’s Worth It: RealGeeks not only helps you manage your leads but also provides valuable insights into client behavior, helping you tailor your approach for better results.

15. 15. Follow Up Boss

• What It Does: Follow Up Boss is a real estate CRM that uses AI to prioritize leads and automate follow-up tasks based on lead behavior and interaction history.
• Cost: Starts at $69/month
  Learn More: https://www.followupboss.com/
• Why It’s Worth It: With Follow Up Boss, you can ensure that no lead falls through the cracks. Its AI algorithms help you focus on leads that are most likely to convert, optimizing your sales efforts.

AI-powered tools are not just a trend; they’re fundamentally reshaping the future of the real estate industry. 

As we’ve seen, these specialized tools offer a range of functionalities tailored specifically for real estate professionals—from lead generation and qualification to marketing automation and customer relationship management. 

While general-purpose AI tools like ChatGPT can handle a variety of tasks, they lack the industry-specific algorithms and data sets that real estate-focused AI tools possess. For instance, a tool like Offrs can predict which homeowners are likely to sell their properties soon, and something general AI tools aren’t equipped to do. 

Similarly, platforms like KvCORE and Revaluate are designed to understand the nuances of real estate customer behavior, enabling more effective and targeted marketing campaigns. 

By investing in one or more of these specialized tools, real estate agents can gain a significant competitive edge, making them more efficient and effective in an increasingly digital and dynamic market.