You know that mobile is the current must have technology right? If you don’t, you might want to read some of the posts that I have written about it in the past, and get yourself up to speed. (Click here to see a list of articles about mobile marketing for real estate agents) What I…
Recent statistics show a radical shift in how we use the internet: in 2014, mobile web traffic is expected to overtake desktop and laptop computer traffic. This means that local consumers are using smartphones — a lot. You may be wondering what this has to do with your business. The fact is that it has…
The end of the year and the beginning of the new year are only days away as I write this post. I was thinking about what to write about this week and felt that I should concentrate on something that can a make a big impact in the bottom line of real estate agents. Towards…
QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to real estate agents. Instead of having to wait until they get in front of their computers to see what you have to offer, QR codes allow you to immediately direct consumers to…
Today, there is no question about it; every real estate agent not only needs a website, but they also need a mobile friendly website that is completely accessible by their mobile audience. Traditional websites were built to perform on desktop computers; not small mobile devices with far less processing power and tiny screen sizes. How…
Tweet this, Tweet that, Tweet What? As a agent, you already know that being on social media platforms, such as Twitter, is very important to your online presence. It’s obvious that many of your local consumers are spending time on Twitter, which is the 2nd largest social media networking site today – following Facebook. But…
You may know that I teach a course for the California Graduate Realtor Institute entitled “Money Making Strategies for Success” (I co-authored the most recent revision). I also teach a course entitled “Technology Applications in Real Estate” for the same program, and I was the sole author of the most recent version. Invariably in each…
I spent 3 and a half days last week in San Francisco attending Agent Reboot and Inman Connect. Although I could write volumes about my experiences at both events, I won’t do that now as I want to zero in on one particular thing that I learned that can have a major positive impact on…
Some years ago I heard Saul Klein of Internet Crusade say that real estate was a “me too” business. He went on to explain that most real estate agents do the same things to attract clients and to service them. Here is a article published by NAR that contains that remark and his further explanation…
Part of the year end process for any business is storing the records from the previous year. And real estate agents are no exception. We commonly have many transaction files to store and once they are boxed up they get transported to a storage facility. Often times the facility is off site and inconvenient to…
