In an era where digital presence is as crucial as your real-world interactions, real estate agents must harness the power of content marketing to stay ahead. As we delve into 2024, it’s clear that the agents who stand out are not just those with the best listings but those who can engage, inform, and resonate…
When it comes to maintaining a presence on Facebook, particularly with past clients and potential leads, the conventional wisdom of posting on your profile might not be the most effective strategy. Why is that? Consider this: The likelihood of your post appearing on their feed when they log in is relatively low. However, their chances…
As this goes to “press” there are only 48 more days left in 2022! Some of you will think that is a good thing because by all accounts this year has been challenging! Others of you have been busy listing and selling houses, while still others have been hunkering down and not getting much done.…
This week’s post appears originally on this blog as a two part post in April and May of 2010. I have updated them and consolidated them in to one post. If you want to read the original posts, you can find them here: Get new clients using social tools ~ Part One Get new clients…
This week I have a broad mix of articles by others that I think you should take the time to read. Any one of these could make the difference between finishing the year strong or finishing it far back in the pack. In any market right now we have a large group of agents chasing…
I flew to Charleston, South Carolina last week to attend the Spoleto Music Festival, visit Parris Island Marine Corps Recruit Depot and visit with friends that I met on a River Cruise in Europe last summer. The flight from SFO to ATL was about 4 hours and the connecting flight from ATL to CHS was…
Ever gotten a Facebook friend request from someone that you are already friends with? If so welcome to the club! A few years ago this scam was more prevalent, but recently some friends have reported that this issue is on the rise again, so I “dusted” this post off from some years back, revised it…
How many of you are using TikTok in your real estate business? Is TikTok even suitable for real estate agents to use in their businesses? If so, how do you go about doing it? All good questions so I set out to get some answers that I could share with you! Hootsuite has an excellent…
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
