It’s a commonly accepted fact that when you post useful content on your social media sites, you will build a following. The more you post, and the more relevant the content, the faster you will build a following. The bigger your following, the better your chances are of getting new business from your efforts. In…
One of the things that I enjoy doing as a real estate agent is to tour new listings. In our area we have a tour day where the listing agents hold their new listings open as a courtesy to the real estate community. This allows agents to see the houses that are new on the…
How many times have you heard that direct mail is dead as a method for growing your business? You’ve probably heard from well meaning peers that either haven’t really used it, or tried it once and didn’t get the results that they had hoped for. In truth, Direct Mail does work if done correctly. I…
When we are representing buyers in a home sale, we are often asked questions relating to various things that have an effect on the desirability of the property. Everything from schools, to crime, to demographics of a neighborhood. In most cases, we can refer them to resources on the Internet that the prospective buyer can…
I know that we are all area specialists! At least that seems to to be the popular claim! And, if we are talking about the homes in a particular neighborhood we probably are. But, how well do you know the services that are nearby? Do you know how far it is to the nearest gas…
If you are reading this then it’s safe to say that the first two weeks of 2017 are in the books already! Only 50 more weeks to make something happen this year! For this week’s post I thought that I’d give you an easy way to mine the nuggets that this blog contains. I am…
I like free stuff that can help with my business and I am sure that you do too. If you follow my blog, you’ll no doubt know that I have a a Category devoted entirely to Cool Freebies. If you poke around in there you will come up with a wide variety of things that…
You may know that I recently went back to managing real estate offices after about an 8 year hiatus as a consultant. A lot has changed in the intervening years and I had a lot of catching up to do! In years past I would carry a paper list of my agents with their phone…
I’m pretty sure that we all believe that we have a good handle on how our local real estate markets work. Most of us have a very good grasp of what it takes to find homes for our buyers and also to help our sellers market their homes. But, in my mind, I have always…
This is the final article on using Goggle My Business. I hope that you found it to be helpful. Google can be a bit picky at times. If you want to use Google My Business successfully, then you’ll need to employ several best practices to get the most out of the platform. Each of these…
