There are several tools and features on Pinterest that can actively help you shape the path of your business in the interest of finding more people who may genuinely be interested in connecting with you. (For some statistics on Pinterest go to: http://expandedramblings.com/index.php/pinterest-stats/3/)
Add Your Location
The first step is to make your location known to everyone who visits your boards and pins your pins. Aside from creating a blog or website where you can provide your full contact details, including your business address, you can also add your location to Pinterest through your profile and boards.
You can add captions to the pictures you upload, letting people know where they can find you. It’s also a good idea to add information such as your email address and phone number.
Add Contact Info
Adding your contact information to pictures can be a great option, particularly for appealing to those who access Pinterest through their smartphones and other mobile devices. This way, they can have direct access to your contact details as they browse through recent pins.
Customizing Your Descriptions and Text
Pinterest pages and pins often appear in Google searches, which means you can use targeted SEO practices to find local leads by researching keywords people would use to find a business from within your niche in a certain city or area. Don’t forget to include the URL of your website whiny fill out the description.
So don’t neglect to add the name of the city next to a keyword specific to your niche. This way, you can also reach potential clients and buyers who search for their interests using the Pinterest search bar, and if you do it right, your pins and boards may even appear when they look for the city, state or region they live in.
Connect to Local Brands and People
For you to be successful on Pinterest, you have to try to connect with people in your area, as well as competing brands and businesses that have similar information or products to offer. There are a number of ways to do this:
* Type your interests into the Pinterest search bar along with keywords specific to your niche to find the most popular brands in your area. Then follow them, repin some of their pins, and post comments complimenting their ideas or letting them know you might be interested in a group board venture.
* Look up people you know that might be interested in your endeavor, such as family members, friends, colleagues or acquaintances. You can also use Facebook, Google+ or other social network to increase your reach.
* Invite local brands and people to pin on your boards or place comments about your pins and business practices.
All these practices can be extremely useful if you want to grow your online reputation. In many cases, they can help you lead a lot more people to your doorstep asking about the services you have to offer.
(For more articles on using Pinterest in real estate go to: http://realtytechbytes.com/?s=pinterest)