How many times have you heard that direct mail is dead as a method for growing your business? You’ve probably heard from well meaning peers that either haven’t really used it, or tried it once and didn’t get the results that they had hoped for. In truth, Direct Mail does work if done correctly. I…
When we are representing buyers in a home sale, we are often asked questions relating to various things that have an effect on the desirability of the property. Everything from schools, to crime, to demographics of a neighborhood. In most cases, we can refer them to resources on the Internet that the prospective buyer can…
On March 23rd, 2013, US News and World Report published an article that went largely unnoticed by the real estate community. Perhaps you missed it too. The article laid out some sobering facts about how the demographics of the US population is changing. Here is the opening paragraph: There are 75 million baby boomers who…
Today, many agents who are taking high end listings use professional photography to showcase their listings with the best possible images. These photographers use special lighting, special cameras with special lenses, tripods, filters and other photographic hardware to take the best possible pictures. And they go back to their studious to use Photoshop and other…
