The Un-Goal Setting Workshop

"What can I stick to – even on my worst day?"

This one question changes everything.

Stop the goal-setting hamster wheel. Build a business that works on your worst days.

Building a Sustainable Real Estate Business Through Systems, Not Targets

Friday, December 12th, 2025 9:00 AM - 4:00 PM Stonecastle Mortgage 370 Diablo Road, Suite 101 Danville, CA 94526

Only 12 Spots Available

Let Me Guess What Your Year Looks Like

January: Set ambitious goals. "This is MY year!" March: Feel like a complete failure. "Maybe I'm not cut out for this." December: Burned out and questioning everything.

You Feel Like a Failure

You set goals you couldn't control. Interest rates changed. Inventory dried up. Buyers backed out. And suddenly YOU feel like the failure.

You Feel Guilty on Sundays

Guilty that you didn't prospect enough. Guilty that you're "behind." Guilty that other agents seem to be crushing it while you're barely surviving.

You're Working 60-Hour Weeks

And STILL feeling behind. You have no boundaries. You answer calls at 9pm. You work weekends. You're exhausted. And it never feels like enough.

Even Success Feels Exhausting

Some of you ARE hitting your goals. And you're absolutely miserable. Hit Q1? Now do Q2. The treadmill never stops. The pressure never ends.

You Can't Control:

Interest rates
Housing inventory
Buyer/seller motivation
Economic conditions
Market fluctuations
Your competition

The Result?

Chronic stress and anxiety
60-hour weeks with nothing to show
Never feeling "enough"
Sunday night dread
Questioning your career choice
Constant burnout cycle

You CAN Control:

Your daily actions
Your systems & processes
How you respond to challenges
Your learning & growth
The relationships you build

What If the Problem Isn't You?

What if the problem is the entire goal-setting framework itself?

"What can I stick to - even on my worst day?"

Not your best day when you're crushing it and motivation is sky-high. Your WORST day. When deals fall apart. When you're exhausted. When life is demanding your attention and motivation is at absolute zero.

This question changes everything.

This Workshop is Different

This Workshop is NOT:

Another "10X your production" pep talk
Hustle culture disguised as strategy
Going to tell you to work harder
A pitch for coaching or courses
One-size-fits-all solutions

This Workshop IS:

Building systems that work on your WORST days
Designing a business that fits YOUR life
Getting brutally honest about what works
Creating sustainability over intensity
Practical tools you'll use immediately

What You'll Walk Away With

SESSION 1

Why "No Goals" Might Be Your Best Strategy

Understand why traditional goal-setting creates stress instead of success. Learn the Goals vs. Systems framework that changes everything.

SESSION 2

The Business Audit

Identify what's actually working vs. what's just keeping you busy. Map your business ecosystem and cut the activities that drain you.

SESSION 3

Design Your Ideal Business Day

Create a business day that works with your energy levels (not against them). Set boundaries that actually stick.

SESSION 4

Build Sustainable Systems

Create four core business systems: Lead Generation, Follow-Up, Client Experience, and Personal Development - all worst-day proof.

SESSION 5

Adaptive Routines for Changing Markets

Define your "Minimum Viable Week" - the 3 activities you'll do no matter what. Build pivot protocols for when markets shift.

SESSION 6

Reframe Success Beyond Numbers

Define success on YOUR terms. Track what actually matters. Create your 90-day experiment with built-in accountability.

Plus You'll Receive:

Comprehensive Workbook: 55+ page participant guide with all exercises and templates

90-Day Follow-Up Email: series with resources, templates, and check-in reminders

Accountability Partner: Matched with another attendee for ongoing support

Is This Workshop Right for You?

This Workshop IS For:

Agents tired of the goal-setting hamster wheel
Anyone who's felt like a failure despite working 60-hour weeks
Agents ready to build something sustainable
Anyone questioning if they belong in this business
Agents who want systems over superhuman discipline

This Workshop is NOT For:

Anyone looking for a motivational pep talk
Anyone who wants "10X" strategies
Anyone not willing to be brutally honest
Anyone looking for get-rich-quick schemes
Anyone unwilling to do the work
Anyone who can't commit to staying for the whole day

About Your Facilitator

Jerry Kidd

For over 39 years, I've been helping real estate agents navigate technology, build systems, and create sustainable businesses through my weekly blog at RealtyTechBytes.com. I've trained thousands of agents across the country, and I've seen what works and what doesn't. I created The Un-Goal Setting Workshop because I was tired of watching talented agents burn out from unsustainable goal-setting practices. This isn't theory - it's based on what actually works in practice. Real systems for real agents who want real results without the burnout.

Years Training Agents

1,700+

Articles Published

2,000+

Weekly Readers

Investment

Single Participant

$197

Full-day workshop (6 sessions)
Comprehensive workbook
Coffee & refreshments
90-day follow-up resources
Accountability partner matching

Group Rates

5+ agents from same brokerage

Everything included above
Volume discounts available
Broker sponsorship options
Private workshops available
Customized for your team

Click here to email me to Get Group Pricing

Broker Managers: Invest in Retention, Not Just Recruitment

Agent turnover costs you $5,000-$20,000 per agent. Retention is cheaper than recruitment.

Reduce TurnoverAgents with systems stick around longer

Consistent ProductionSystems beat motivation every time

Competitive EdgeRecruit better agents with professional development

Save Your TimeLess crisis management, more growth

Broker Sponsorship Options:

Full Sponsorship: You cover 100% - agents attend free (Group discounts: 5-9 agents: $167 ea, 10-19: $147 ea, 20+: $127 ea)
Partial Sponsorship: You cover 50%, agents cover 50% - shows investment, agents have skin in game
Private In-House Workshop: Custom workshop at your office for 15+ agents - completely customized to your brokerage's challenges

Request Broker Pricing

Or call (925) 876-8324 to discuss custom options

Frequently Asked Questions

What if I can't attend the full day?

The workshop is designed as a full-day intensive where each session builds on the previous one. We strongly recommend attending the entire workshop to get maximum value. If you absolutely must leave early, let us know in advance.

Are refreshments provided?

Yes! Coffee, snacks, and refreshments are provided throughout the day. You're welcome to bring your own lunch or grab something nearby during the lunch break.

What's your refund policy?

You can cancel and receive a full refund up to 7 days before the workshop. After that, we can't offer refunds due to materials preparation, but you can transfer your ticket to another agent.

Can I bring a team member or assistant?

Absolutely! Each person needs their own ticket, but you'll both benefit from going through the exercises together. You might even want to be each other's accountability partners.

What should I bring?

Just bring yourself, a pen, your calendar/phone, and an open mind. Your comprehensive workbook will be provided. We also send pre-work via email 7 days before the workshop.

Will this work for new agents?

YES! Actually, new agents often get the most value because they're building systems from the start instead of trying to fix bad habits. However, agents at any experience level will benefit.

Is there a group discount?

Yes! Groups of 5+ agents from the same brokerage get discounted rates. Contact us directly for broker sponsorship options and private in-house workshops for teams of 15+.

What makes this different from other workshops?

Most workshops tell you to work harder and set bigger goals. This workshop does the opposite - it helps you build sustainable systems that work on your worst days, not just your best days. No motivational fluff, just practical tools.

Special Thanks to Our Sponsors

This workshop is made possible by our generous sponsors who support the professional development of real estate agents.

Interested in Sponsoring?

Support professional development for real estate agents and get visibility to quality professionals in your market.

Learn About Sponsorship Opportunities

Stop the Hamster Wheel. Build Something Sustainable.

Only 12 Spots Available

Questions? Email Jerry@JerryKidd.com or call (925) 876-8324

Helping real estate agents build sustainable businesses since 1986