This is the fifth in a series of five posts on social media marketing for agents.

Using Social Media to Promote Your Business

Since the Internet was first introduced, the world has become consumed with all of the digital and technological advances it has to offer. The most significant revolution in the internet phenomenon is Social Media. 

Communication has been made easy, instant, and affordable through the use of many different social media networking websites. Social media marketing is an emerging trend that has proven to be effective and it is here to stay despite the fact that many people doubted its power just a few years ago.

Social media networks have become a necessity for most people today, so agents have to adjust and start finding ways to market to this group of people. For instance, many of your potential clients spend a great deal of time every day on social media sites. If your goal is to generate more clients and transactions, then you should not ignore social media and what it can do for you.

Since you run a small business, your budget is probably tight these days and traditional advertising methods are not within your reach like they used to be. So why not consider the use of social media networks to reach your customers and attract new ones?

Some forms of technology are here to stay and the internet is one of them. Moreover, as long as the internet is alive and kicking, so is social media.  

You may not care about social media on a personal level, but from a business perspective, it could be the one thing you need to boost sales and profits.

Why Social Media is the Answer for Agents

According to independent surveys, agents with social media connections generate more leads compared to agents that have not included social media in their marketing strategy. 

Social media is a suitable venture for agents for a number of reasons.  The first reason is the fact that most agents do not have the same budgets as large corporations to pay for expensive advertising. Social media is, therefore, an effective alternative for agents with fewer marketing dollars available to spend.

There are billions of social media users today. This creates a wide audience and a hot market for you to interact with on a consistent basis.

That wraps up my high level Social Media Marketing 101 for real estate agents series of posts.  If you were one of those agents who didn’t see the value in social media marketing, I hope that this series helped you understand the value.  And, if you are one of the agents who “gets it”, please pass this series along to your friends who don’t yet get it!