I’ve been writing this blog for nearly 4 years now and I have tried to keep it focused on technology tools that are available now for real estate professionals no matter where they may live. And aside from a few excursions into sales techniques (and the occasional rant) I have been pretty good about staying focused.

Today’s post is a definite departure though. For two reasons. First, the tool is not quite available yet, and when it does become available, it will only be for San Francisco agents, and more specifically, members of the San Francisco Association of REALTORS®.

So why am I talking about it here? For a couple of reasons. To start with, I know the principals behind the idea and the product. We worked at the same real estate company (different offices) together for a couple of years, so I know that they are all agents who have been in the trenches and know what they are doing…and more importantly, they know what active agents need in the way of technology tools.

And that brings me to my second reason for writing about the tool. This is an IOS app developed by practicing agents for practicing agents. Gil Fleitas and his team took a look at the way that they were doing business and asked themselves “what do we need in the way of tech tools that aren’t commercially available”, and then went and built the tools.

First out of the gate is Theo Tour (or tTour as it is known). tTour is an app for the iPhone (it will also run on the iPad) that organizes and makes sense of the San Francisco Broker Tour on an agent’s iPhone. (Although I am not a member of SFAR, I have been a beta tester for this app and will attest to it’s usefulness). Next up is ProtoTheo for the iPad (still in beta) which is a suite of integrated applications and services that dramatically improves the ability of Agents – indeed any real estate professional – to deliver an enhanced value-add service and experience to Buyers and Sellers.

tTour has been approved by Apple to be added as an AppStore download and Theo is finalizing details with SFAR as I write this, so it should be available to SFAR members in the near future. ProtoTheo is still in development and is expected to arrive sometime in 2012.

More information on both products is available in a brochure that Theo made available to me and which you can get by clicking on this link: http://RealtyTechBytes.com/theo.pdf.

For those of you who are interested in getting your hands on these products, go ahead and download the brochure…all of the contact info that you need will be there. Feel free to let Gil and his team know of your interest. Who knows, you may get to be a beta tester! And if you are not a member of SFAR, let them know that you’d like this tool to be made available in your area.

It’s refreshing to see tools created by the very people who use them every day! Hat’s off to the Theo team!