Well, it’s here.  The The 2012 NAR Profile of Home Buyers and Sellers that is released every year on the last day of the NAR conference was released today.

This is one of those documents that I believe EVERY real estate professional should own.  NAR sells this document as a printed soft cover book for $150.00.  But, if you are a member of the National Association of REALTORS® you can get it for the special members price of $50.00.

If you are really clever though, you’ll know to search around on the www.Realtor.org web site and locate the PDF download for only $19.95!  I’ll save you some work and give you both download links here:

For the Print Version ($50.00 for members):
http://www.realtor.org/prodser.nsf/products/186-45-12?OpenDocument

And for the PDF version ($19.95 for members:
http://www.realtor.org/prodser.nsf/products/E186-45-12?OpenDocument

Here is a little information on what is included in the report

The 2012 NAR Profile of Home Buyers and Sellers
This updated profile includes:
• Who are today’s home buyers and sellers?
• Do they use the services of a real estate professional?
• What role does the internet play?

These questions and many more are answered in this newly released profile of home buyers and sellers. This valuable tool provides the answers in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs and tables.

Chapters Include:
• Characteristics of Home Buyers and Homes Purchased
• Home Buying and Selling and Real Estate Professionals
• The Home Search Process
• Financing the Home Purchase
• For Sale By Owner Sellers

And if you would like a quick visual treat, you can download the Press Release PowerPoint slides here:
http://www.realtor.org/sites/default/files/presentations/2012/HBS-News-Release-2012-11-10.pptx

Go ahead and invest the $19.95 in your business…you’ll be glad that you did.