Another quick post this week. Just want to remind you that all the tech in the world will never replace you as the trusted advisor! Back when I started in real estate in the mid 80’s we didn’t have much in the way of technology, so we had to actually get out and meet people in…
In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the…
Ever been out on tour and found the perfect house for your buyer and tried to call them to tell them, but you couldn’t reach them? What about when you are at an inspection and wanted to take a picture AND record a voice memo to go with the picture? But didn’t want to fiddle…
About a month ago, I was on a tour of some historic areas of Boston with a group of people from the town where I live. Since home prices here have done nothing but go up over the past few years, everyone is interested in the prices of homes, Good for me as a real…
Long time readers of this blog know that I like to find and write about free tools that you can use to improve your income. The tools either need to make you more efficient, thereby getting more time, or help you find new clients or even to help you stay in touch with existing and…
At a recent office meeting I shared several no cost to low cost ways to build prospect pipelines with my agents. One of the ways was to post articles on their social media outlets, Pinterest, Instagram, LinkedIn and of course Facebook. That immediately got a lot of blank stares as they KNEW that they wouldn’t…
Do you use Facebook? Or Twitter? Ever run a search on Google? Do you have an Alexa device in your home? If you answered yes to any of these questions then you might want to jump on a new (launched two weeks ago) iPhone app called Jumbo. It is iPhone only at the moment…
Did you ever wish that you had your own Guide Booklets that you could hand to your buyer and seller clients (and prospects)? I know that you can get these sorts of things from lenders, home warranty and title companies, but those are branded with their information, which makes it difficult to brand yourself and…
Have you ever wanted to see how your competitors are advertising on Facebook? I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience. Those days are over now. Facebook has released a new ad tool that lets you search and display ads by…
Ever get the feeling that every one has their hands in your pockets? It seems that real estate agents have an invisible sign hanging over their heads that tells the world “FREE MONEY HERE!”. Case in point is all of the nifty tech tools available to us these days … all of them are pricey…
