According to a M:Metrics press release dated May 21, 2008, “AMERICANS SPEND MORE THAN 4.5 HOURS PER MONTH BROWSING ON SMARTPHONES…Social networking and commerce draw consumers into the mobile Web“
Why is this important? Given the huge popularity of the iPhone, Windows Smart Phones and the Treo line of phones, many Americans can now browse the Web with their phones. If you are one of these people, you know just how awful the experience can be if you visit a web site that is meant to be viewed on a computer, and not on a phone. When you use a phone to visit a website most of the time what you see is a confusing mess with everything jumbled up and placed on the screen in ways that make it difficult to decipher. This is because the web browsers on phones do not display html in the same way it gets displayed on a larger computer screen. Some phones, like the iPhone do a good job of rendering the html on the small screens, but most don’t.
If you have a web site that you would like to have viewed on a phone, you can hire your webmaster to create a separate mobile web site for people with phones to view. Then after you finish paying them for that, you can pay them to install “redirect code” on each page of your web site so that if a mobile phone user should happen to browse to your site they automatically get sent to the mobile site.
Or, you could go to www.MoFuse.com and get it done for FREE!. That is exactly what I have done with this blog. Go ahead and take your mobile phone, open the browser and type in my URL, http://RealtyTechBytes.com and see what happens! My blog can detect that you are using a mobile phone and will automatically redirect your browser to the mobile version of my blog hosted on MoFuse’s servers. You can also look to the sidebar and type your mobile number into the box there and MoFuse will send you a text message, to your phone, with the link to my mobile site in the message. Just click on that link and you are sent to the blog.
So, what you get is the ability to service visitors to your web site just like the “big boys” in a way that allows your users to connect in the way that works best for them.
This service is free, and works on both web sites and blogs, but for $3.00 a month you can get the Professional service which adds some great features. The following info is from the MoFuse website and does a good job of explaining further, so I’ll let them do so.
What is MoFuse
MoFuse, or Mobile Fusion, is a web application that allows content publishers to easily and instantly create a mobile version of their blog or website.
How Does It Work
If your blog or website has an RSS feed, we will use that as the main source of content for your new mobile site. This will allow you to create your mobile site using MoFuse and forget about updating it. All you have to do is keep posting to your blog!
You can also create static content pages. This gives you the ability to have pages like About the Blog, Contact, etc.
Users can customize almost every aspect of their mobile site using our AJAX color picker tool. They can also upload their own custom logo or header image!
We just recently introduced our WYSIWYG (What You See Is What You Get) page editor for even more customization of your mobile-friendly site!
Make Money Using MoFuse
You can make money from your blog right? Well why not make money from your mobile version! MoFuse has a revenue sharing program that everyone is able to enroll in. With just a few clicks of the mouse your mobile site can start earning you revenue.
Our revenue sharing program uses Google AdSense Mobile to display mobile specific advertisements on your mobile site. If you choose to enroll in this program, your Google AdSense Publisher ID will be shown 50% of the time, and ours the other 50% of the time.
How Do Visitors Get to My Mobile Site
MoFuse will create a static link to your mobile site for you to share, it’ll look something like this: http://myblog.mofuse.mobi. You can put a link to your mobile site on your blog for your mobile visitors to click to be redirected to your mobile version.
We also offer you a PHP code snippet to paste at the top of your index.php or header.php file that will automatically detect and redirect your mobile visitors to your mobile site.
You can also use our SMS widget to allow your users to enter in their mobile phone number and get an SMS message with the link to your MoFuse mobile site.
And if that’s not enough, you can use your very own domain name. One of our favorite blogs, Read/Write Web has a MoFuse mobile site at http://m.readwriteweb.com. Your users won’t think you’re using any outside application to mobilize your content!
Some Stats
2,500+ registered users in the past 30 days.
60,000+ mobile page views served in a week on average.
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you could also link in a service like handsetdetection.com to manage the handover automatically…
Thanks, David. Great tip!
Jerry
it seems that the redirection is not working properly with a HTC Touch…I see the full version of your blog.
Antonio-
That may well be because the HTC Touch has a broswer that cna display the entire page and as such doesn’t tip off the server that it is a phone browser. My iPhone displays the standard blog site as well…but it does that for all web sites.
Using RSS feed content for mobile website is a great idea, but there some changes required in order to avoid content duplication
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