This is a bit off topic, but after I read this, I just had to share it with you.
Too many times we believe that technology and technology tools can provide the “wow” factor to win the day in our listing presentations. Of course the appropriate use of the relevant technology is important, but some good old low tech people skills are probably more important.
As Mike Staver says in the article at the link below “The most important thing is what customers want and need, not what the sales professional thinks they should want or need. It is about placing customers smack dab in the middle of the transaction and in the bull’s-eye of the focus. Listening, not talking, is the sales professional’s most valuable tool.”
Go ahead and click on the link and let me know what you think.