This is the fifth of a five part series of posts designed to get you thinking about using Social Media Marketing to find new clients and to strengthen relationships with your existing clients.
Since the internet was first introduced, the world has become consumed with all of the digital and technological advances it has to offer. The most significant revolution in the internet phenomenon is Social Media.
Communication has been made easy, instant, and affordable through the use of many different social media networking websites. Social media marketing is an emerging trend that has proven to be effective and it is here to stay despite the fact that many people doubted its power just a few years ago.
Social media networks have become a necessity for most people today, so businesses have to adjust and start finding ways to market to this group of people. For instance, as a real estate professional, many of your prospects and clients spend a great deal of time every day on social media sites. If your goal is to generate more clients and sales, then you should not ignore social media and what it can do for your business.
Since you run a small business, your budget is probably tight these days and traditional advertising methods are not within your reach like they used to be. So why not consider the use of social media networks to reach your customers and attract new ones?
Some forms of technology are here to stay and the internet is one of them. Moreover, as long as the internet is alive and kicking, so is social media.
You may not care about social media on a personal level, but from a business perspective, it could be the one thing you need to boost sales and profits.
According to independent surveys, real estate professionals with social media connections generate more leads compared to real estate professionals that have not included social media in their marketing strategy.
Social media is a suitable venture for real estate professionals for a number of reasons. The first reason is the fact that many real estate professionals do not have the same budgets as large corporations to pay for expensive advertising. Social media is, therefore, an effective alternative for real estate professionals with fewer marketing dollars available to spend.
There are more than a billion social media users today. This creates a wide audience and a hot market for you to interact with on a consistent basis.
However, you will need to do some background work before implementing business strategies revolving around social media networks. It is important to research different social media sites and then figure out the best way to incorporate them to your business marketing plan.
Social media is a new vehicle that real estate professionals can use to propel success. It is safe to assume that over the next few years, it will have a really strong hold on the marketing industry. So it is wise to start now so you are ahead of your competitors.
If you would like some assistance getting your Social Media Marketing campaigns up and running, contact me for a free consultation. I am NOT accepting new clients until July 2012 due to current commitments, but I will be happy to schedule a no obligation call with you prior to then.