OK. It’s pretty much the middle of summer and we are still taking some vacations. Many of us are afraid to let our clients know that we actually take time off, but come on, do you really want people to believe that you are available 24/7? To me that broadcasts scarcity and that you don’t…
DetailsLast week was Inman Connect in San Francisco. This is billed as the best real estate technology conference on the planet. Until you get the Inman Connect Conference in New York City in January. Then THAT conference is billed as the worlds best real estate technology conference. In my opinion both shows are no where…
DetailsI’ll bet that if you go to your favorite browser and look in the Bookmarks folder that you’ll find tons of bookmarks that you created. You probably created them so that you wouldn’t forget the website . But, then you forgot to look in the book mark folder for it or it got buried in…
DetailsDo you like to use all of Google’s free services? Gmail, Youtube, Maps, Search and many others? Most of us do, but did you know that every time that you use one of these services, Google captures a bit more information about you? You get to have free access to these services, but there is…
DetailsLately I have been working with some agents who want to generate more Seller and Buyer leads. The trouble is, they don’t like any of the traditional methods of lead generation and they don’t have the capital to invest in buying leads. So, unless something else turns up, they are pretty well skunked. Then it…
DetailsHave you ever wondered what kind of data is being stored about you? If not, you might want to consider learning about it! With data breaches occurring with awful regularity, knowing what information is being stored about you by some of your favorite websites could be important if they get breached! Many companies will make…
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So I got this interesting email today from a company called Centriq, based in San Francisco. Here is the gist of it: Are you a Real Estate or Service Professional? Centriq is the one app that helps simplify ownership. Think of it as the Ultimate User Guide, specifically for your home and your things. Sign…
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School’s out and summer is almost here so I think that it’s time to double down on business generation. A lot of families are headed out on their summer vacations, so the number of people actively involved in house hunting will probably diminish somewhat, but those that are still looking are going to be heavily…
Details2018 is almost half way over! In just a few short weeks we’ll be into July and from there Labor Day, Thanksgiving and Christmas will be upon us before you know it! I bring this up because it’s already time to review what you are doing to generate business. Things to look at are the…
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Lately I have been reading some of the “marketing” language that real estate agents are using on their listings placed on the MLS. What I see is a lot of agents just listing all the FEATURES of a home. While this seems like a reasonable thing to do, there are two major problems in doing…
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