How to find find your target audience on social media platforms

One of the best ways to increase your real estate business is by advertising.  We’ve known it for years and have utilized it in many different formats with varying results. When I started in real estate print advertising was king.  We ran ads in the Sunday Real estate section of the local newspaper and daily…

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2 Things you MUST do before buying that new phone!

Rumor has it that Apple will release the iPhone 6 on September 9th, and if you are thinking that you might like to “upgrade” your old phone to the latest and greatest from Cupertino, then you are probably eagerly awaiting that date. Me too!  But, there are some caveats that I thought I’d share with…

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A fix for social media privacy issues

Every so often I like to revisit my online privacy settings to see what I may be sharing and to whom I may be sharing it.  This usually entails going to each of my social sites, digging around until I can find the privacy controls, and then checking the settings. This really wasn’t that much…

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How to effectively use Social Media for Lead Generation

So much has been written about the benefit of using social media in general, and Facebook in particular, to generate leads that you may be weary of yet another such post.  But, stick with me because I think you’ll find some real value in this one. Almost everyone agrees that there is opportunity in Facebook. …

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Are you safe while showing property?

If you have been reading this blog for any length of time, you probably realize that I love to find to new products and services that are beneficial to real estate agents. Hopefully that is obvious to you. One of the services that I saw at the recent Inman conference in San Francisco is SecureShow.…

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Canva brings out your creative genius

I attended the Inman Connect conference in San Francisco this week and, contrary to my expectations, I came away with some great ideas. I also heard some unforgettable lines by some of the speakers. One of my favorite lines was “My favorite four letter word is FREE”. I like free, you like free, everyone likes…

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How to use Pinterest in real estate

Do you like to take pictures and wonder if there is a free and easy way that you could use those pictures to help your business? If so, have you looked at Pinterest yet? Pinterest is a social, photo and video sharing site, that has become one of the fastest growing social sites…ever. (According to…

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Take control of your PDF files the easy way!

I love to find cool, new web applications that actually do something useful.  When they are also free to use and cross platform as well I feel like I have won the lottery! Such is the case with smallpdf. smallpdf is a browser based tool that will work with any browser and with any Mac,…

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What you need to know about dotREALTOR!

We are all aware that web sites end in letters like com, org, net, gov, edu and even mil. These are called top level domains (TLD) and are used in attempt to organize the world wide web into areas of similar content. In practice, this has largely been ignored (with the exception of gov, edu…

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