What I wanted to do was to get names, email addresses and street addresses of people who MIGHT be interested in selling their homes.
I had some parameters that I wanted to observe.
- It should be fairly easy to do
- It should be inexpensive
- It shouldn’t take a lot of my time
- It should produce reasonable results
Quite by accident I ran across a company that offered a lead capture website that I could customize and that once it captured a lead, set them up on a drip email campaign designed to nurture the lead until they were ready to list.
Since they were offering a 14 day free trial I took them up on it and set up an account. (Once the trial is over, the investment is $49.95 a month with no contract.)
Once I loaded my contact info and my photo, I reviewed all of the emails they had pre-written, made a few edits and was ready to go.
Next I went to GoDaddy and registered a domain name that I felt would work with this experiment, and by following the instructions given me by the lead capture website people, I was able to connect the two so that when anyone went to that URL they would end up at my lead capture site.
So far, so good. Total expenditure was the 10 bucks or so with GoDaddy, and about an hour of my time.
Now, I needed to find people to send to the site, and of course, a way to find those people.
This is where Facebook comes in. Facebook advertising is extremely targeted and very inexpensive to run. So, following the guidelines given to me by the folks proving the lead capture website, I created a Facebook by EXACTLY following their instructions and started running it.
The ad has been running for two weeks now. I have spent $25 and change with Facebook and have generated 4 leads that have given me their names, email addresses and street addresses. Two of them gave me their phone numbers too. I also received an additional two ads that did not give me anything more than their street addresses.
ALL of the leads can be followed up on, even the ones that didn’t give their names or contact info simply by running their addresses through the county Tax Records.
My original plan was to cancel at the end of the 14 day trial period, but since this is easy to do, cheap to run and produces results, I’m going to keep running it.
If you’d like to know who the company is that provides the lead capture website, get in touch.
In the meantime, I’m enjoying passing out the leads that I am getting.