When most people talk about “Social Media,” they only concentrate on Facebook and Twitter. While these are the biggest social media sites, they are certainly not the only ones doing well. LinkedIn has managed to gather approximately 259 million users (84 million in the US) and is now one of the most influential social media networks on the internet with 184 million monthly unique visitors. LinkedIn reaches over 200 countries and is available in 20 languages. There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
You have probably received an invitation to LinkedIn from a friend or peer over the past few years. Did you accept? Do you even have a LinkedIn account? If not, you are missing out on a huge networking opportunity.
Many real estate agents ignore this platform simply because they don’t understand how powerful it can be for exposing and growing their businesses.
LinkedIn is the most popular social networking sites when it comes to online “business networking”. It is a platform that allows business people and professionals all over the world, regardless of their industry, to connect with other professionals.
It is a great environment where individuals connect with multiple like-minded individuals who share interests in the business and professional world. LinkedIn users can even display updates on recent projects and give other users an opportunity to see what they are working on.
The aim of the connection is to share information, market your services and much more. LinkedIn is basically free to use, but has premium paid packages that contain more functionality.
LinkedIn works similar to other social networks. You join by simply signing up and then creating a profile which should include any information about yourself that you want to share; such as, employment history, education, achievements, and more. You can then easily link your account to other social network sites, websites and blogs to increase exposure to your profile.
From these numbers, you can draw a simple conclusion; LinkedIn is an important part of social media that can boost your business if approached properly. LinkedIn is here to stay so you can confidently direct your efforts to improving your business through this powerful social media tool.
Imagine being able to stay top of mind with people that you want as clients, as well as being able to stay in front current and past clients at the click of a button!
Much of the success of LinkedIn is fueled by the profile you create and how much you reach out to other people.
In other words, social media sites such as Facebook and Twitter are more geared towards “social networking,” while LinkedIn is more geared towards “business connections.”
With multiple opportunities in hand, real estate agents have the power to better their businesses using LinkedIn. It is a great marketing tool that is worth learning if you are serious about growing your business.
With so many different social networks on the internet, it may be hard for you to decide which ones you should use. While LinkedIn may not seem important, it could be the missing link you need to take your business to the next level.
Setting up your LinkedIn profile correctly can be somewhat time-consuming and confusing if you’re not familiar with the platform. Not only that, but once it is setup, you have to use it the right way in order to build relationships, which also takes time.
You do need to take the time to make sure that you are using this platform correctly. Otherwise, you will miss out on the uniques opportunities available to LinkedIn users.
What do you think? Has LinkedIn worked for you?