- It needs to be actionable
- It needs to be realistic
- It needs to be done with reasonable frequency (Everyday!)
- It needs to be effective
- It needs to be enjoyable
- It needs to be inexpensive or free (Especially if you are starting out)
If you can implement such a plan, finding the right people to work with can be an easy and enjoyable process. If you don’t have a plan, then you get to work with whoever shows up wanting to work with you! And that will bring you turkeys as well as eagles!
So much for your side of the story. But what is it like for the prospect trying to choose someone to “hire”?
If they are looking for a REALTOR®, they can look at magazine and newspaper ads, they can ask friends for a recommendation, they can visit open houses, they can rely on past transactions, they can visit web sites or they can use social tools.
Although all of the above methods work, the one that I believe benefits both the REALTOR® and the consumer is the social tools method. And here is why:
For the REALTOR®, the social tools method covers every one of the requirements of a good prospecting plan (see above).
But the consumer also benefits if the REALTOR® has done a good job of filling out their social graph. (More on that next week).
The consumer can interact with the REALTOR® long before they are ready to transact. That interaction will give them the time to study the REALTOR’s® past performance, response time, marketing plans, resources and other tools that a REALTOR® uses to practice their craft.
You as a REALTOR® also get to examine the potential client as they interact with you! You can spot a turkey a mile off by using the social tools to look at them as well! Over time, birds of a feather will flock together!
So what are the social tools I recommend using? That will be next week’s topic. If you want to be sure to not miss that post, go ahead and look at the top right of the sidebar on my blog and subscribe via email. (or click here) Or use your RSS reader to subscribe by clicking here.
And in the meantime, be sure to let me know what your thoughts are; am I on track or way off base?