I have been following the growth of Bradley Real Estate for the past few years and have liked what I heard and saw. So when I ran across an ad that they were running (in Craigslist and on LinkedIn) I contacted Melissa Bradley, the Founder of the company. (Hey, always go to the top if you can!)
We spoke on the phone and then via email and finally had a face to face meeting.
Bradley has grown their company from just Melissa to over 400 agents working from 11 offices in Marin, Sonoma and Napa counties. Although the company has it’s roots in residential real estate. they also have a thriving Commercial Division as well.
If you have read either of the following two posts,
you will know that I was looking to join a real estate company that “gets” the fact that they need to support their agents in the new reality of real estate. The reality is that today’s consumers are better prepared when they enter the market because of the technology in use today. And agents need to know how to use smart phones, social media, listing portals, cloud technologies, paperless transactions, mobile marketing and so on. The agent of today needs to be well trained and well versed on the art of listing, selling and marketing. And they need to be well versed on how to best use today’s technologies to assist them in the art of real estate.
What sets Bradley Real Estate apart from many other brokerage firms is their actual AND demonstrated care for their agents. Now, you may think that this statement is self serving (after all, I am now part of the team) but bear with me for a moment as I explain.
Knowing that they needed to support their agents this way, Melissa and her husband Rob (Rob is the broker of record and the President/CEO) set out to provide a new level of support for their agents. One that would encompass all of the things that I laid out in my two previous posts. Once we started talking with each we both realized that we had a great match!
I’ve completed my first week which was spent helping to roll out TopProducer 8i to the agents at Bradley Real Estate. TopProducer 8i is the industry’s premier contact manager, lead generator and marketing system. It sells for $39.95 a month on a one year contract. Bradley provides this FREE to all of it’s active agents. Do the math and you will see why I stated that Bradley actually cares about their agents. And TopProducer 8i is only one of the many benefits they provide.
I’m sold on the company and I am very excited to be part of the support offered to Bradley Real Estate agents.
I’ll still be writing RealtyTechBytes on my weekly basis going forward. I do hope that you don’t mind this announcement in lieu of my regular content, but I felt that it was important to let you know what I was up to these days. Next week I’ll return to my normal content. And if you find yourself in San Rafael, please let me know…if we can connect I’ll buy you a cup of coffee!