Half of 2020 is already gone! Some of you will think that is a good thing because by all accounts this year has been like a raging fire in a dumpster! Others of you have been busy listing and selling house, while still others have been hunkering down and not getting much done. If you…
If you are a member of the National Association of REALTORS® here in the United States (Or an International Member) you have access to RPR, the Realtors Property Resource®. If you haven’t heard of it, then here is a bit of info about it: RPR is an exclusive online real estate database providing REALTORS® with…
If you are reading this then it’s safe to say that the first quarter of 2020 is almost in the books already! Only 39 more weeks to make something happen this year! For this week’s post I thought that I’d give you an easy way to mine the nuggets that this blog contains. I am…
Lately I’ve been thinking about online/digital safety and privacy. Mostly because this blog was hacked recently and it was being used to host phishing websites! This caused my hosting provider to suspend my account until I managed to find and remove the malware! It hasn’t been a fun experience and I’m not sure that I…
The final efforts of video production for marketing purposes will shift to how the video will be distributed. Choosing the right distribution method is crucial to reaching your target audience. No one platform is the best for all types of videos so choose judiciously. Because of the abundance of websites where you can upload your…
All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of…
Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the…
Planning: The First Aspect of Video Marketing Nowadays, REALTORS® rely heavily on videos to create a buzz on their listings. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe,…
At a recent office meeting I shared several no cost to low cost ways to build prospect pipelines with my agents. One of the ways was to post articles on their social media outlets, Pinterest, Instagram, LinkedIn and of course Facebook. That immediately got a lot of blank stares as they KNEW that they wouldn’t…
Have you ever wanted to see how your competitors are advertising on Facebook? I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience. Those days are over now. Facebook has released a new ad tool that lets you search and display ads by…
