This is the fourth in a series of five posts on social media marketing for agents. Social Media: The Affordable Marketing Solution It is quite difficult to understand why an agent would want to spend a fortune on conventional advertising when there are new and advanced methods that are less expensive and that actually generate…
This is the third in a series of five posts on social media marketing for agents. Social Media Considerations for Agents If you are still wondering whether or not you should join the Social Media explosion, you are probably losing potential business to your direct competitors who are using it. The question you should be…
This is the second in a series of five posts on social media marketing for agents. Social Media is Worth the Time Social media is a very important marketing tool for businesses today. Everywhere you go, people are on Facebook, Twitter, LinkedIn, Google+, Pinterest and any other social network that connects people with others. Since…
Recently I taught the newly rewritten GRI (Graduate of the REALTOR® Institute) “Technology Applications in Real Estate” course at a local Association of REALTORS®. Before the class began, several of the students in the class were loudly opining to each other how worthless they thought that Facebook was and what a colossal waste of time…
One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites. Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites. Trust me on this one,…
In this age of social media and technology, it is sometimes easy to forget this fact: Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects. As you probably know, before choosing a real estate agent to do business with, many consumers go online to…
I was recently asked by an agent where she could find material to share on LinkedIn, Facebook and other social sites. My initial thought was “everywhere” but on further thought, I realized that even though shareable content IS everywhere, most agents are not aware of it or even how to share it. So, this week…
Founded in 2002, LinkedIn has helped many business-minded people, professionals, and companies with networking, employment, business expansion, and more. With over 200 million registered users, it’s known as one of the top social networks, alongside social media powerhouses such as Facebook and Twitter. However, LinkedIn offers many unique tools and options not found on other…
This might be classified as a solution in search of a problem, but I think not. Read on and then you be the judge. My daily work has me interacting with 400+ real estate agents of varying technical abilities. They of course are interacting with their clients, all of whom have wide ranging technical abilities…
In this day and age of smart phones and easy accessibility to information, I don’t see the necessity of carrying around business cards. If I give my card to someone, chances are it gets lost or at best the recipient has to manually enter the info into their computer or phone. Consequently, when I started…
