While waiting for a flight home from the Berkshire Hathaway HomeServices annual convention this week, I had the opportunity to speak with a young man who is just beginning his real estate sales career. It turned out that he is affiliated with one of our offices in a neighboring state, so he was curious about…
Unless you are oblivious to the news you have heard about data breaches.Some of the more notorious ones have been Equifax, Yahoo, Dropbox, Target and Anthem Health Care. These are just a few of the many breaches that have occurred. So what exactly is a data breach? According to Wikipedia, A data breach is the…
Last week I talked about adding the Facebook pixel to your website. This week I want to tell you why you need to do it. Let’s start with the concept of retargeting. Stick with me on this as understanding how it works is crucial to getting you to take action! Let’s say that you took…
Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you…
If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous “Boost A Post” button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the…
If you are reading this then it’s safe to say that the first four weeks of 2018 are in the books already! Only 48 more weeks to make something happen this year! For this week’s post I thought that I’d give you an easy way to mine the nuggets that this blog contains. I am…
If I had to give you just one piece of real estate marketing advice for 2018 it would be to ramp up your video offerings in your marketing. People want to watch videos. Websites such as Facebook and LinkedIn get great results with video. But there are others as well that benefit from videos. Of…
It’s time to start gathering all these receipts together for your 2017 tax preparation! An ugly job to say the least! I found two apps that will save time for next years tax prep time…if you own an iPhone and if you start now! The first is called Veryfi | Receipts and Expenses and it…
If you are new to this blog you may not know that I am a big fan of free things. My long time readers know that free tools that deliver the same results as expensive tools are my passion! This week I have a great free tool for creating and hosting a single property website…
If you are one of the people that makes New Year’s resolutions and then ends up doing the same old, same old, welcome to the club! Resolutions seem like a great idea when they get written, but often times life derails the best of intentions. So this year, I resolve to make some resolutions that…
